AINI, Siti Dewi; HIDAYAT, Ahmad. Analisis Persaingan Merek Rokok Gudang Garam, Djarum dan HM Sampoerna Berdasarkan Ekuitas Merek Menggunakan Correspondance Analysis. AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584), [S. l.], v. 5, n. 01, p. 262–276, 2024. DOI: 10.37680/almikraj.v5i01.5723. Disponível em: https://ejournal.insuriponorogo.ac.id/index.php/almikraj/article/view/5723. Acesso em: 28 feb. 2026.