Pemberdayaan Masyarakat melalui Pelatihan Ecoprint sebagai Upaya Pengembangan Ekonomi Kreatif Dukuh Bulupayung Desa Karangwaluh

Abstract

Community empowerment through a creative economy rooted in local potential serves as a crucial strategy for enhancing village self-reliance. This article describes the implementation of ecoprint training for 12 housewives in Bulupayung Hamlet, Karangwaluh Village, Sampung District, Ponorogo Regency, on August 2, 2026. The study employed a descriptive qualitative method utilizing the Asset-Based Community Development (ABCD) empowerment framework—comprising the stages of Discovery, Dream, Design, Define, and Destiny. Data were collected through observation, interviews, and documentation, and subsequently analyzed using a descriptive qualitative approach. The results indicate an improvement in participants' skills and enthusiasm regarding ecoprinting techniques, a growing awareness of local economic potential, emerging interest among participants in forming a joint business group, and high levels of participant enthusiasm. Challenges encountered included limited initial understanding, as well as constraints regarding market access and capital. This activity is expected to lay the groundwork for the development of a sustainable creative economy hub based on local wisdom in Bulupayung Hamlet, facilitated by the establishment of a joint business group (KUB) and supported by guidance on branding, marketing, and collaboration with relevant stakeholders.