JCS is an academic journal published two times annually (June-December) by Program of Islamic Communication and Broadcasting (KPI), Faculty of Da'wa, published by Sunan Giri Institute of Islamic Studies (INSURI) Ponorogo. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies on communication studies.
Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo
Copyright: JCS : Journal of Communication Studies allow the author(s) to hold the copyright without restrictions and allow the author(s) to retain publishing rights without restrictions, also the owner of the commercial rights to the article is the author.
Hyperreality and Fandom Capitalism: An Analysis of Day6’s Fandom Consumptive Behavior in Purchasing Merchandise as an Identity Construction
He phenomenon of fanaticism communities (fandom) of K-POP in Indonesia is not merely related to music, but also involved merchandise comsumption practice that has symbolic meaning. This research aims to explore the role of hyperreality and fandom capitalism in constructing compsumtive behavior of DAY6’s fandom. This research located in Semarang, particularly through purchasing activity of DAY6 merchandise as the part of identity construction. This research using qualitative phenomenological approach through in-depth interview method toward DAY6’s fans who actively participate in the community and has high intensity of merchandise purchasing. The analysis is conduct through tematic analysis for identifed meaning pattern that appears from informan’s experience. The results show three key findings. First, merchandise plays a role as a simulation of the idol’s presence. Second, merchandise consumptions contributes to shape the identity of fans as “MY DAY”, the name of DAY6’s fandom. Third, merchandise ownership is related to social recognition within the DAY6 community. The research concludes that DAY6’S fans consumptive behavior cannot be viewed simply as an economic activity, but rather as a symbolic meaning that shapes emotional closeness, fandom identity, and social relations within fandom hyperreality and capitalism.
Copyright (c) 2025 elsa ananda, Edi Nurwahyu Julianto, Ami Saptiyono http://creativecommons.org/licenses/by/4.0
Da‘wah Communication in the Concept of Amr Ma‘ruf Nahi Munkar: A Thematic (Maudhu‘i) Qur’anic Exegesis on Social Transformation
This article examines the Qur’anic concept of amar ma‘ruf nahi munkar using a thematic exegesis (tafsīr mawḍū‘ī) approach to explore its relationship with social transformation. This study is a library-based research project, using the Qur’an as the primary source and classical/modern tafsīr works as well as supporting scholarly literature as secondary sources. The analysis was conducted by collecting relevant verses, organizing them into themes, and then synthesizing exegetical perspectives thematically. The findings show that amar ma‘ruf nahi munkar functions as a framework of social ethics that encourages personal moral improvement, strengthens a communal culture of virtue, and contributes to a more just and public-welfare-oriented social order
Copyright (c) 2026 Liza Nuarida Ulfah Br. Barus, Abdullah http://creativecommons.org/licenses/by/4.0
Management of Instagram @kantahkabbogor1 as a Media for Information and Publication
The development of social media has played an important role in public communication of government agencies, including in conveying land service information to the public. This research aims to find out how the management of Instagram @kantahkabbogor1 is carried out by the Public Relations of the Bogor Regency Land Office I as an information and publication medium, as well as the obstacles faced in its implementation. This study uses a qualitative approach through observation, interviews, active participation, and literature studies by referring to The Circular Model of SoMe consisting of the Share, Optimize, Manage, and Engage stages as an analysis framework. Research results show that Public Relations has played a role in Instagram as a medium for disseminating land information through visual content that is informative and easy to understand by the public, as well as structured management strategies. The management still faces several obstacles such as human resource limitations, internal coordination that takes longer, and limitations of available devices. Public Relations of the Bogor Regency Land Office I are still able to maintain the sustainability of publications and support the transparency of public information through adaptive social media management strategies despite obstacles.
Copyright (c) 2026 Adinda Qothrunnada, Willy Bachtiar http://creativecommons.org/licenses/by/4.0
Child Grooming News Coverage: Psychological Communication of Nikita Mirzani’s Child on Instagram Social Media
Grooming is a systematic action carried out by perpetrators to build closeness and trust with prospective victims to manipulate or exploit them. This study aims to analyze the impact of psychological communication received by Nikita Mirzani’s child involved in news coverage, both from the perspective of child developmental psychology and the social impact in their environment. This study used a descriptive method with a qualitative approach. Data collection techniques included interviews, observations on Instagram, literature studies, and documentation. The research results show the dimension of receiving stimuli through the senses: Informants learned about the Laura case from social media and further investigated to understand the events; the process mediating stimuli and responses triggered emotional and moral reflection, turned neutral attitudes critical and disappointed; predicted responses sparked initial empathy toward the perpetrator that then shifted to caution; sympathy moved toward the victim; affirmation of responses revealed that the victim’s behavior is influenced by the environment, intensive communication, and relationships
Copyright (c) 2025 Jelita Ruqqayah, Ummu Salamah, Ismira Febrina http://creativecommons.org/licenses/by/4.0
The Psychology of Communication in Constructing the Self-Concept of Crossdressing Cosplayers
This study analyzes how communication psychology plays a role in shaping the self-concept of individuals who practice cross-dressing within the cosplay community in Indonesia. This phenomenon gives rise to complex identity dynamics, as it directly intersects with cultural norms that tend to be conservative toward non-binary gender expressions. The study employed a qualitative approach with a descriptive method. Informants were selected using purposive sampling techniques based on their consistency in cross-dressing cosplay and active involvement within the community. Data collection techniques included in-depth interviews, participatory observation, and literature review. The results show that the psychological communication process in cross-dressing cosplay involves intrapersonal communication through identity reflection, social support from the community, and reinforcement from social media despite the presence of cultural conflicts and norms attached to gender issues. Crossdressing is positioned not merely as a form of artistic performance but as a symbolic strategy to express, test, and negotiate self-identity within a social space that is not yet fully inclusive. These findings confirm that self-identity is a communicative construct that is dynamic, contextual, and potentially subversive to dominant norms. This study makes an important contribution to the development of communication psychology studies in the domains of alternative identity expression and popular culture. The limitation of this research lies in the small number of participants and the narrow geographic scope; thus, further research with a larger participant base and multi-location approaches is necessary for more comprehensive results.
Copyright (c) 2025 Muhammad Rafli Ardiansyah, Mustiawan, Andys Tiara http://creativecommons.org/licenses/by/4.0
Gen Z Construction in Developing Expertise Profiles on Social Media
The use of social media as a means of self-actualisation continues to grow, making it highly attractive for Gen Z to use as a medium for their Expertise Profiles. This research aims to explore how Gen Z utilises and constructs their personal social media to build an Expertise Profile. Gen Z uses social media, particularly Instagram and LinkedIn, simultaneously to digitally showcase their skills, achievements, and experiences. This study explores the process of virtual identity formation among Gen Z through observation and in-depth interviews with informants who actively use both platforms to meet their career needs. This research uses a qualitative descriptive approach, with data collected through interviews, observations, and literature reviews. Informants were selected using purposive sampling, and the data obtained were analysed through data reduction, data presentation, and drawing conclusions. The results of this study indicate that consistency in self-presentation and the application of cross-platform linking strategies are key to building a strong, professional image.
Copyright (c) 2025 Devinna Anindhita Hiradan Muntaha, Windri Saifudin http://creativecommons.org/licenses/by/4.0
Da'wah Communication in Enhancing Islamic Understanding among Students at IAIN Ternate in the Digital Era
The development of the digital sphere has brought significant changes in communication methods and the dissemination of information in various aspects, especially in the field of da'wah. This study aims to explain the influence of digital technology in increasing the Islamic understanding of students at IAIN Ternate, North Maluku. The research utilizes a qualitative approach with a literature review method. Primary data sources were obtained from various da'wah content on social media, such as content from Ustadz Abdus Somad, while secondary data was gathered from books, articles, and other references relevant to the research. Data analysis was conducted using content analysis techniques, utilizing Everett Rogers' Diffusion of Innovation theory. The results of this research show that the use of digital technology in da'wah can increase the creativity of preachers and serves as an effective medium for conveying da'wah messages, enabling those messages to be easily received by the audience—in this context, the students of IAIN Ternate
Copyright (c) 2025 Ulwia Usman, Makbul A.H. Din http://creativecommons.org/licenses/by/4.0
Sentiment Analysis and Communication Networks Towards Ridwan Kamil in #PilkadaJakarta2024 on Social Media X (Twitter)
The development of social media has changed the landscape of political communication, especially in shaping public opinion towards political actors ahead of regional head elections. This study aims to analyze public sentiment and the structure of communication networks towards Ridwan Kamil in the context of the 2024 Jakarta Pilkada on social media X (Twitter). The methods used include sentiment classification with the Naïve Bayes Classifier (NBC) algorithm and network analysis using the Social Network Analysis (SNA) approach through the Gephi software. A total of 2,000 tweets were analyzed after undergoing pre-processing stages, including cleaning, case folding, tokenizing, stopword removal, and stemming using TF-IDF. The classification results show that 45.6% of tweets are positive, 31.8% are neutral, and 22.6% are negative, with a model accuracy of 62.90% and a margin of error of ±2.56%. In terms of communication structure, the network was found to be fragmented and influenced by informal nodes such as @BungkusTukang, @NalarPolitik_, and @irenejuliency, while the @ridwankamil account played a strategic role as a liaison between clusters. The communication patterns formed followed the configuration of a personal star ego network and a bridge-type one. These findings indicate that digital political communication is dominated not only by official actors but also by non-institutional actors who significantly influence public discourse
Copyright (c) 2025 Bayu Putra, Yasir, Auradian Marta http://creativecommons.org/licenses/by/4.0
Optimization of Educational Da’wah on Social Media as a Communication Strategy for Islamic Religious Education for Gen Z in High Schools in Blitar City
The digital revolution has influenced the pattern of Islamic da’wah communication, especially among Generation Z, who grew up in a social media ecosystem. Platforms such as TikTok, Instagram, and YouTube have now become the main sources of religious information for high school students. This study aims to analyze effective educational da’wah communication strategies on social media to support Islamic Religious Education (PAI) learning. Using a descriptive qualitative approach, data was collected through observation, interviews, and documentation at three high schools in Blitar City: SMA 1, SMA 2, and SMA 3. The data analysis technique in this research follows the stages of data reduction, data presentation, and drawing conclusions. Data reduction was carried out by sorting and simplifying the results of observations, interviews, and documentation deemed relevant to the research focus. Next, data presentation was arranged systematically in a narrative form to make it easier for researchers to fully understand the problem’s context. The final stage involved inductive conclusion-drawing based on findings in the field to answer the research problem statements. The study’s results show that social media can enhance students’ understanding, participation, and interest in PAI material when conveyed through visual, communicative, and contextual content. PAI teachers play a crucial role as facilitators in designing digital da’wah that is not only aesthetically appealing but also strengthens students’ Islamic character. This study recommends an integration of the PAI curriculum that is adaptive to digital technology as well as digital competency training for teachers as efforts to develop relevant and impactful da’wah strategies.
Copyright (c) 2025 Muhammad Fikri 'Ainun Najib, Miftakhul Rohman http://creativecommons.org/licenses/by/4.0
The Role of Digital Islamic Communication of Early Childhood Education Teachers in Internalizing Moral Values of Early Childhood Education in Tunas Bangsa Early Childhood Education and Syuhada' Haji Kindergarten in Blitar City
The development of digital technology and social media presents both challenges and opportunities for Early Childhood Islamic Education (PIAUD) institutions in internalizing moral values in young children. Teachers are no longer solely educators but also communicators capable of utilizing digital media to effectively convey Islamic values. This study aims to describe the role of digital Islamic communication conducted by PIAUD teachers in the internalization of moral values among young children at PAUD Tunas Bangsa and TAB Syuhada’ Haji in Blitar City.A descriptive qualitative approach was employed with 10 PIAUD teachers who actively use social media as a learning medium as the research subjects. Data were collected through in-depth interviews, classroom observations, and documentation of digital learning activities, then analyzed using Miles and Huberman’s interactive model through the stages of data reduction, data display, and conclusion drawing.The findings show that teachers utilize platforms such as WhatsApp, Instagram, and YouTube to deliver Islamic learning materials, daily prayers, Islamic stories, and moral habituation for children. Interactive digital learning materials containing images, animations, and Islamic narratives were found to be effective in increasing children’s and parents’ engagement, as they align with the visual and interactive characteristics of early childhood. The successful internalization of moral values was also supported by parental involvement, digital literacy training for teachers, and the management of a safe digital environment.This study concludes that digital Islamic communication functions not only as a medium for delivering messages but also as a strategy for shaping children’s character in accordance with Islamic values. Future researchers are encouraged to broaden the focus to include comparative studies of Islamic digital communication models, family involvement, and the influence of emerging technologies—such as Islamic game-based learning applications or augmented reality—on the internalization of moral values in children.
Copyright (c) 2025 Choirul Hidayah http://creativecommons.org/licenses/by/4.0
The Communication Strategy of Ustadz Abdil Muhadir Ritonga in Spreading Islamic Da'wah Content on TikTok
This study aims to examine the da’wah communication strategies employed by Ustadz Abdil Muhadir Ritonga through the social media platform TikTok in disseminating Islamic da’wah content. As a digital medium popular among younger generations, TikTok offers both significant opportunities and challenges for da’wah, particularly due to its short video duration and the dominance of entertainment-oriented content. A qualitative approach was applied using a case study method, with data collected through interviews, observations, and documentation.The findings reveal that Ustadz Abdil Muhadir Ritonga employs three da’wah communication strategies: sentimental (emotional), rational (intellectual), and sensory (practical). His distinctive style of da’wah is characterized by the use of humor, Islamic poetry, and a delivery that is heartfelt and easily understood by diverse audiences. These strategies have proven effective in capturing audience attention and fostering positive interaction on social media. This study underscores the importance of adapting da’wah strategies to technological developments and audience characteristics in the digital era.
Copyright (c) 2025 Andika Fadli, Efi Brata Madya http://creativecommons.org/licenses/by/4.0
The Effect Of Tiktok Shop Mykonos Official Live Streaming Marketing Communication On The Purchasing Power Of Students Of The Faculty Of Dakwah And Communication At Uin North Sumatera
This study examines the impact of live streaming marketing messages on TikTok Shop Mykonos Official purchasing power among students at the Faculty of Da'wah and Communication, UIN North Sumatra. This study used a descriptive quantitative approach with a sample of 100 respondents. Purposive sampling involves selecting participants based on pre-determined criteria set by the researcher. A questionnaire was used to collect data on each indicator variable (X and Y). The research instrument test utilizes validity and normality checks, whereas the data analysis test employs simple linear regression analysis. It is well established that marketing communications via live streaming have a beneficial impact on students' purchasing decisions. The study found a significant impact of marketing messages on students' purchasing power (p-value = 0.006 < 0.05). This is due to live streaming's capacity to facilitate real-time interactions, foster trust, and give a more engaging and informative buying experience.
Copyright (c) 2025 Muhammad Fathih Ichtisam, Ahmad Sampurna http://creativecommons.org/licenses/by/4.0
The Impact of Online Game Application Addiction and Its Implications on Communication Patterns and Self-Management in Children at SMP Muhammadiyah 57 Medan
This article aims to present data on the impact of online game addiction and its implications for communication and self-management among students at SMP Muhammadiyah 57 Medan. Online games are internet-based games that can be widely accessed by anyone, anywhere. Their presence is now familiar to both children and adults. Along with technological advancements, online games continue to introduce new and engaging features that attract many users. However, excessive use can lead to addiction, which has negative implications for users. This study employs a qualitative descriptive approach, with data collected through interviews and documentation. The research subjects include five students and one guidance and counseling teacher at SMP Muhammadiyah 57 Medan. The results indicate that online game addiction affects several aspects of students’ lives. The impacts include physical health issues due to lack of activity, decreased learning motivation and academic achievement, changes in social interactions, psychological disturbances such as emotional instability, and even financial problems caused by spending money on gaming. Thus, online game addiction is not merely a matter of entertainment, but is closely related to students’ self-management—particularly in regulating their time, emotions, and academic responsibilities.
Copyright (c) 2025 Muhammad Irfan, Nashrillah http://creativecommons.org/licenses/by/4.0
Intercultural Communication Dynamics (A Case Study of Conflicts Among East Nusa Tenggara Students at Tambak Bayan)
ulture is considered as an inseparable heritage from humans so that many people tend to assume it is inherited genetically. The many cultures often cause several problems. One of them is that people think that Eastern students are a little different. Only a few individuals create a negative stigma that is strongly attached to Eastern students. The purpose of this study was to see how the dynamics of conflict and adjustment of NTT students in Tambakbayan Yogyakarta. To maintain a good relationship between NTT students and Tambakbayan residents. This study is a qualitative descriptive study, data collection was carried out by interviewing and collecting data from the media. The data validity test is technical triangulation and source triangulation and is analyzed continuously by reducing data, displaying data, verifying data. The results of this study indicate that differences in language, habits, and perceptions make it difficult for NTT students to communicate in Yogyakarta. In addition, the existence of stereotypes attached to NTT students such as being backward, like making trouble, and being prone to committing crimes is a source of gaps between NTT students and students from other regions. ultimately fostering ethnocentric attitudes in each group. It would be better if NTT students and Tambakbayan residents collaborate so that inter-ethnic relations can improve and a sense of comfort can be achieved.
Copyright (c) 2025 D Desy Rahma Wati, Fathimatuz Zahroh http://creativecommons.org/licenses/by/4.0
Female Resistance in the Bida’ah Film: A Critical Reflection on Patriarchal Culture and Religious Understanding
The film Bida'ah is a Malaysian series that critically depicts female characters' resistance to injustice in the context of religion and patriarchal culture. A study of the film Bida'ah was conducted to provide an understanding of how visual media such as films can position women as subjects who have a voice, choices, and the courage to fight injustice. The problem statement in this study is how female characters in the film reflect resistance to patriarchal culture and religious understanding. This study aims to uncover the representation of female characters in the film Bida'ah as a form of criticism of patriarchal culture and religious understanding that limits women's roles. This study uses a qualitative approach with Roland Barthes' semiotic analysis method with three stages of analysis, namely denotation, connotation, and myth. The findings from this analysis are expected to make a significant contribution to the fields of patriarchy, cinema, and media studies in general. Patriarchal culture exploits this heresy as a tool to maintain power and social control over women, often disguised under the pretext of religious preaching and obedience. Thus, this study is not only a reflection on the courage of female characters in films, but also a call to strengthen the position of women in the public sphere and reinforce narratives of anti-patriarchal social change and gender equality.
Copyright (c) 2025 Tsania Mishbahun Naila http://creativecommons.org/licenses/by/4.0
Public Relations and Its Contemporary Challenges: A Systematic Literature Review
This study presents a Systematic Literature Review (SLR) that synthesizes contemporary challenges in public relations (PR) based on four key scholarly articles retrieved from Semantic Scholar. The reviewed studies represent diverse contexts—Malaysia, Bangladesh, global PR measurement practices, and ethical public relations—yet collectively highlight the complex and evolving nature of modern PR work. Utilizing PRISMA 2020 guidelines, 48 records were initially identified, and four studies met the final inclusion criteria. The synthesis reveals four central themes: (1) digital transformation pressures, particularly the need for enhanced ICT competence and adaptation to real-time communication; (2) limitations in PR measurement, including the absence of standardized evaluation tools and insufficient organizational support; (3) structural and organizational challenges, such as weak leadership backing, outdated communication systems, and inadequate staffing; and (4) ethical dilemmas driven by misinformation, client pressures, digital manipulation, and insufficient ethical training. The review identifies significant research gaps, including the lack of integrated models connecting digital, ethical, structural, and evaluation challenges, as well as limited cross-context comparative analyses. Overall, the findings emphasize that PR challenges are interrelated rather than isolated, necessitating holistic and strategic approaches. The study concludes with recommendations to strengthen digital literacy, enhance ethical accountability, improve organizational support, and establish evidence-based measurement frameworks. This review contributes to a more comprehensive understanding of PR’s contemporary challenges and offers a foundation for future research and professional development.
Copyright (c) 2025 Juniadi http://creativecommons.org/licenses/by/4.0
Content Analysis of Ruangguru's Academy of Champions Educational Program as A Competitive Edutainment Program
This study analyzes the Academy of Champions competition program aired on the Ruangguru YouTube channel (December 28, 2024–February 1, 2025) to identify the construction of educational values through the integration of cognitive, affective, visual-narrative, and educational rhetoric dimensions within the edutainment framework. Using Krippendorff's content analysis method combined with Bloom's revised taxonomy (C3–C6), this study found that the cognitive dimension is represented through higher-order thinking skills reflected in problem solving, argumentation, and multidisciplinary reasoning. The affective dimension shows the internalization of the values of sportsmanship, collaboration, discipline, and responsibility formed through the dynamics of competition and the mentoring process. The visual-narrative dimension strengthens learning engagement through the use of multimodal elements, including gamification, educational icons, animations, and visualizations of solution steps that serve as cognitive supports. Educational rhetoric, which includes ethos, pathos, and logos, also clarifies the mechanism of instructional message delivery through the reinforcement of mentor credibility, emotional resonance, and logical argumentation. Overall, the findings of this study indicate that the Academy of Champions operates as a digital learning model that integrates entertainment, instructional design, character building, and multimodality in a competition-based edutainment format.
Copyright (c) 2025 Nadia Kamila Ashari, Ami Saptiyono http://creativecommons.org/licenses/by/4.0
Emotional Expression and Digital Ethics: A Philosophical Study of Affective Intensity In Virtual Media
his study examines the relationship between emotional expression and digital ethics in online communication, emphasizing how affective intensity shapes social interactions in virtual space. Using an interdisciplinary qualitative approach that combines the philosophy of affect and information ethics, the analysis focuses on the performativity of affect, the mechanisms of emotional commodification by algorithms, and the ethical implications of digital expression practices. A review of concepts referencing the work of Sara Ahmed, Brian Massumi, and Luciano Floridi indicates that emotions in digital media are constructed through algorithmic logic operating within the framework of affective capitalism. Affective intensity can be a means of social and political mobilization, but it also has the potential to give rise to forms of emotional violence, including polarization and doxing. On the other hand, the pressure to display certain emotions for digital incentives creates tension between authenticity and performativity. The digital space ultimately creates a hierarchy of affection that blurs the lines between expression and manipulation and reinforces inequalities in emotional representation. Based on these findings, this study proposes strengthening affective literacy to equip users with the skills to critically recognize and evaluate emotional dynamics, while also promoting the development of more ethical and inclusive technology designs to create a healthy and emotionally just digital ecosystem.
Copyright (c) 2025 Ummi Nurlidasanti, Ida Suryani Wijaya, Ramadiva Muhammad Akhyar http://creativecommons.org/licenses/by/4.0
Therapeutic Communication Practices in the Drug Rehabilitation Program at Tampan Psychiatric Hospital
The increasing abuse of drugs in Indonesia, including in Riau Province, emphasizes the importance of rehabilitation programs that rely not only on medical intervention but also on effective therapeutic communication. This study aims to analyze the therapeutic communication practices of counselors in the recovery of drug addicts at the Tampan Mental Hospital in Riau Province and the challenges that arise throughout the process. The study used a qualitative method with a case study approach through semi-structured interviews, non-participant observation, and documentation of nine informants consisting of counselors, residents' families, and hospital staff. The results showed that therapeutic communication was applied through four phases: pre-interaction, orientation, work, and termination, with the support of techniques such as Motivational Interviewing, Cognitive Behavioral Therapy, hypnotherapy, and coping skills training. The counselors' verbal and nonverbal communication strengthened the residents' trust, openness, and interpersonal awareness, while the Family Support Group program became a collaborative means of increasing family support. The study concluded that therapeutic communication plays an important role in shaping the residents' motivation, new identity, and successful recovery, and recommended strengthening post-rehabilitation interventions and the role of families in supporting the sustainability of recovery.
Copyright (c) 2025 Zuliantia, Rumyeni, Welly Wirman http://creativecommons.org/licenses/by/4.0
Optimization of the Communication Strategy of Tampan Psychiatric Hospital in Achieving Integrated Health Services
The provision of integrated health services is an important requirement in improving access, quality, and public perception of health service institutions, including the Tampan Mental Hospital in Riau Province, which is currently transforming from a specialized hospital into a hospital with integrated health services This study aims to analyze the communication strategies of Tampan Mental Hospital in promoting non-mental health services as part of efforts to realize health service integration. This study uses a qualitative method with a descriptive approach Data were collected through in-depth interviews, participant observation, and documentation, then analyzed using the Miles and Huberman model with triangulation of sources to maintain data validity The results show that RS) Tanıpari's communication strategy is implemented through direct promotion, the use of digital and conventional media, cross-sector collaboration, and educational and cultural approaches These strategies have proven to increase the visibility of non-mental health services and encourage a significant increase in the number of visits, but their effectiveness is still hampered by limited communication human resources, weak coordination, commuruty stigma, and minimal managerial support. This study concludes that optimizing communication strategies requires strengthening the communication structure, increasing emplovee capacity, and more focused long term planning.
Copyright (c) 2025 Rini Faujiah Nasution, Anuar Rasyid, Yasir http://creativecommons.org/licenses/by/4.0
Gen Z Interpersonal Communication Patterns in the World of Work in Medan
This research is motivated by the challenges of adapting introverted Generation Z in entering the world of work which demands intense social interaction, team collaboration, and professional adjustment. The purpose of this study is to understand the interpersonal communication dynamics of introverted Generation Z in the transition to the world of work in the city of Medan. This study used a qualitative approach with in-depth interviews with sixteen informants, including introverted individuals aged 18–25 years, two young psychologists, and one job accommodator, and analyzed using the Johari Window theory which divides self-awareness into open areas, blind areas, hidden areas, and unknown areas. The results of the study show that the interpersonal communication of introverted Generation Z develops gradually and reflectively; Their open area expands as confidence and work experience increase, blind areas narrow through feedback receipts, hidden areas decrease as trust in the work environment grows, and unknown areas shrink as their potential is revealed. They develop authentic communication strategies that balance introspection, expression, and social adaptation, without having to turn the personality into extroverted. In conclusion, the survival of introverted Generation Z in the world of work is adaptive and reflective, emphasizing the importance of social experiences, environmental support, and the development of self-awareness to build effective and professional communication.
Copyright (c) 2025 Jenifer, Putri Ekaresty Haes, Jonathan Jacob Paul Latupeirissa, Putu Suparna http://creativecommons.org/licenses/by/4.0
Korean Drama Influence on Communication Styles of Female Students at Nawwir Qulubana Islamic Boarding School
This research investigates shifts in communication styles among female students at Pondok Pesantren Nawwir Qulubana Wonosobo, driven by Korean dramas. The rising appeal of K-Dramas in Indonesia highlights a clash between pesantren principles of modesty and politeness and the emotive Korean ways of speaking. Employing a qualitative phenomenological method, the study delves into how these students balance Korean pop culture with pesantren traditions. Findings reveal that female students incorporate Korean terms like "omo," "ne," "eonni," and "gomawo" into everyday talk via reflective "Me" and impulsive "I" aspects. Yet, they uphold pesantren standards by thoughtfully adapting culture, mentally filtering Korean elements for suitable contexts. Such expressions are used only in casual settings, not formal ones. The pesantren's shared living space accelerates the adoption of Korean language. Ultimately, Korean media doesn't supplant pesantren values but acts as a means of personal expression, safeguarding Islamic identity and pesantren customs
Copyright (c) 2025 Melinda nur khasanah Sam'ani, yatimah, Muhammad Yusuf http://creativecommons.org/licenses/by/4.0
The Effectiveness of UN Women Indonesia's Instagram Account in Shaping Opinions on Gender Equality
This study aims to analyze the effectiveness of the UN Women Indonesia Instagram account in shaping opinions on gender equality. The research method used is quantitative with data collection through a questionnaire distributed to respondents. The research sample consisted of social media users who follow the @unwomenindonesia account. The results showed that 65% of respondents strongly agreed and 35% agreed that the media plays an important role in shaping public perception. No respondents said they disagreed or strongly disagreed. This finding is in line with agenda setting theory, which explains that consistent exposure to content can influence attention and shape long-term perceptions. The UN Women Indonesia Instagram account has proven effective in raising gender equality issues through posts containing persuasive messages. This research is in line with previous studies that confirm that social media, especially Instagram, plays a role as an information channel and an agent of social change that can increase public awareness .
Copyright (c) 2025 elvira zahra, Irma Yusriani Simamora http://creativecommons.org/licenses/by/4.0
Implementing Emergency Call Center 112 Based on Communication Strategy in Siak Regency
Advances in information technology have encouraged governments to optimize e-government-based public services, including emergency services through Call Center 112. This study aims to analyze the communication strategies of the Siak Regency Communication and Information Agency in implementing Call Center 112 as an emergency service and to identify factors affecting its effectiveness. The research employs a qualitative method with a case study approach. Data were collected through in-depth interviews, participant observation, and documentation, and analyzed using Miles and Huberman’s interactive analysis model with source triangulation to ensure data validity. The results show that communication strategy planning has been carried out systematically and integrated with the Siak Regency Smart City Master Plan. The strategy is implemented through structured service mechanisms and the use of conventional, electronic, digital, and social media to disseminate information to the public. However, the effectiveness of Call Center 112 is still constrained by low public literacy, frequent prank and ghost calls, limited coordination among regional government agencies, and insufficient budget support. Program evaluation indicates that although evaluation mechanisms are supported by data and technology, strengthening communication strategies, improving public digital literacy, and enhancing cross-agency integration remain necessary. This study concludes that effective communication strategies play a vital role in realizing responsive, efficient, and sustainable emergency services.
Copyright (c) 2025 Nindi Manik Setiyani, Anuar Rasyid, Tantri Puspita Yazid http://creativecommons.org/licenses/by/4.0
Analysis of Islamic Communication Values in the Philosophy of “Poda Na Lima” among the Mandailing Ethnic Community
This study examines the integration of Islamic communication values in the philosophy of Poda Na Lima among the Mandailing ethnic community. In the context of increasing globalization and digital influence, local wisdom plays an important role in preserving ethical and cultural identity. This research aims to analyze how the principles of Poda Na Lima function as a framework for Islamic communication in social, cultural, and spiritual life. This study employs a qualitative approach using library research methods, drawing data from scholarly journals, books, cultural documents, and previous studies related to Islamic communication, Mandailing local wisdom, and Poda Na Lima. The data were analyzed through descriptive-analytical techniques by interpreting the philosophical meanings of Poda Na Lima and their relevance to Islamic communication principles. The findings reveal that the five elements of Poda Na Lima Paias Rohamu, Paias Pamatangmu, Paias Parabitonmu, Paias Bagasmu, and Paias Pakaranganmu represent a holistic ethical system that integrates verbal and nonverbal communication, personal integrity, social harmony, and environmental responsibility. These values correspond closely with Qur’anic teachings on purification, truthful speech, mutual respect, deliberation, and stewardship of the environment. The study concludes that Poda Na Lima serves as a culturally embedded model of Islamic communication that strengthens interpersonal relationships, reinforces social cohesion, and sustains moral values within the Mandailing community in the modern era
Copyright (c) 2026 Suci Ramadhani, Hamdi Maulana Hasibuan, Rubino http://creativecommons.org/licenses/by/4.0
Crisis Communication Model in Relational Conflicts Between Corporations and Local Communities
The rejection of PT Indofon’s new factory construction in Taruban Kulon Hamlet reflects a relational crisis triggered by the lack of early socialization and community involvement during the project planning phase. This study aims to analyze and formulate a relevant and applicable crisis communication model for Indofon to strategically and sustainably prevent, respond to, and restore social relations with the local community. The model refers to Situational Crisis Communication Theory (SCCT) and Expectancy Violation Theory (EVT). This research employs a qualitative approach using a case study method. The findings reveal that during the crisis phase, Indofon undertook several efforts to mitigate tensions, including internal communication coordination, formation of a crisis communication team, appointment of a spokesperson, crisis message delivery, strategic meetings with village officials, participatory dialogue (discussion), public commitments and implementation, and evaluation. Based on SCCT, Indofon adopted a rebuild strategy by offering a formal apology (apology strategy) and providing both written and unwritten compensation (compensation strategy). Furthermore, although categorized within the intentional cluster, Indofon also applied an attack the accuser strategy typically found in the victim cluster by confronting parties making negative claims. This study contributes a crisis communication model based on community expectation mapping, consisting of five stages: crisis preparedness, stakeholder mapping, crisis diagnosis, announcement and implementation, and evaluation with contingency planning
Copyright (c) 2025 Nurfia Devi Friesta Putri http://creativecommons.org/licenses/by/4.0