https://ejournal.insuriponorogo.ac.id/index.php/jcs <p style="text-align: justify;"><a href="https://ejournal.insuriponorogo.ac.id/index.php/jcs">JCS</a> is an academic journal published two times annually (June-December) by <a href="https://kpi.insuriponorogo.ac.id/">Program of Islamic Communication and Broadcasting (KPI),</a> Faculty of Da'wa, published by <a href="insuriponorogo.ac.id">Sunan Giri Institute of Islamic Studies (INSURI) Ponorogo.</a> This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies on communication studies.</p> Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo en-US Journal of Communication Studies 2798-9585 <p><strong>Copyright:</strong></p> <p><strong>JCS : Journal of Communication Studies allow the author(s) to hold the copyright without restrictions and allow the author(s) to retain publishing rights without restrictions, also the owner of the commercial rights to the article is the author.</strong></p> https://ejournal.insuriponorogo.ac.id/index.php/jcs/article/view/6823 <p><em>This study aims to explore the role of Artificial Intelligence (AI) in transforming students' academic behavior at the State Islamic University of Sunan Ampel Surabaya through the lens of B.F. Skinner's reinforcement theory. The background of this research focuses on the potential of AI to support learning, while also presenting challenges, particularly concerning academic ethics. This study employs a descriptive qualitative approach with in-depth interviews, observations, and documentation to uncover students' motivations and behavior in using AI. The findings indicate that AI has a dual role as both positive and negative reinforcement in students' academic behavior. Ethical use of AI can enhance independence, engagement in learning, and academic quality. Conversely, AI also has the potential to facilitate unethical academic behaviors through negative reinforcement, such as plagiarism and task completion without deep understanding. This study suggests the importance of implementing positive reinforcement and strict disciplinary measures to encourage responsible AI usage in academic settings.</em></p> Samsul Arifin Copyright (c) 2025 Samsul Arifin 2025-02-22 2025-02-22 5 1 01 20 10.37680/jcs.v5i1.6823 https://ejournal.insuriponorogo.ac.id/index.php/jcs/article/view/6810 <p>Sport is an easy and accessible activity to individuals of all backgrounds which has indirectly fostered a sense of friendship and belonging, especially amongst women. Through sports communities, women forge bonds that create a safe space, enabling them to move freely in public spaces. This paper is aiming to understand several intersections between women, sports communities, and marketing strategies, as well as delving into the motives, experiences, and communication strategies of the women in RunWMe community. Through in-depth interviews with five selected participants, the study draws upon the Social Capital Theory which highlights the role of social networks in promoting collaboration and collective action to address shared challenges. The result showed deeper insights into community empowerment and women’s personal experiences in achieving self-contentment through community engagement, and how the right sports communities can strengthen bonds and support among women in the community.</p> Nur Salsabil Munawan Erika Destyarini Feima Sarah Firdhausyah Copyright (c) 2025 Nur Salsabil Munawan, Erika Destyarini, Feima Sarah Firdhausyah 2025-03-03 2025-03-03 5 1 21 38 10.37680/jcs.v5i1.6810