Journal of Communication Studies

Artificial Intelligence Dan Transformasi Perilaku Akademik Mahasiswa Universitas Islam Negeri Sunan Ampel Surabaya Perspektif B. F. Skinner

Samsul Arifin — 2025-02-22

This study aims to explore the role of Artificial Intelligence (AI) in transforming students' academic behavior at the State Islamic University of Sunan Ampel Surabaya through the lens of B.F. Skinner's reinforcement theory. The background of this research focuses on the potential of AI to support learning, while also presenting challenges, particularly concerning academic ethics. This study employs a descriptive qualitative approach with in-depth interviews, observations, and documentation to uncover students' motivations and behavior in using AI. The findings indicate that AI has a dual role as both positive and negative reinforcement in students' academic behavior. Ethical use of AI can enhance independence, engagement in learning, and academic quality. Conversely, AI also has the potential to facilitate unethical academic behaviors through negative reinforcement, such as plagiarism and task completion without deep understanding. This study suggests the importance of implementing positive reinforcement and strict disciplinary measures to encourage responsible AI usage in academic settings.

Women’s Sport Communities: Communication, Motivations, and Self-Contentment Beyond the Finish Line of RunWMe

Nur Salsabil Munawan — 2025-03-03

Sport is an easy and accessible activity to individuals of all backgrounds which has indirectly fostered a sense of friendship and belonging, especially amongst women. Through sports communities, women forge bonds that create a safe space, enabling them to move freely in public spaces. This paper is aiming to understand several intersections between women, sports communities, and marketing strategies, as well as delving into the motives, experiences, and communication strategies of the women in RunWMe community. Through in-depth interviews with five selected participants, the study draws upon the Social Capital Theory which highlights the role of social networks in promoting collaboration and collective action to address shared challenges. The result showed deeper insights into community empowerment and women’s personal experiences in achieving self-contentment through community engagement, and how the right sports communities can strengthen bonds and support among women in the community.

Account Persuasive Communication @kuliner_laper in Building Culinary Choice Preferences of TikTok Viewers

Alif Rendi — 2025-06-09

This research is based on the phenomenon of utilizing TikTok as a medium to introduce various culinary options to viewers. This study aimed to understand the persuasive communication carried out by the account @kuliner_laper in building TikTok viewers' culinary preferences. This study used a descriptive qualitative approach. Data collection techniques were performed through interviews, observations, and documentation. The Miles and Huberman model was used for data analysis, which consists of data reduction, data presentation, and conclusion drawing. De Fleur and Ball-Rokeach theory of persuasive communication strategies Ball Roceach, which consists of three strategies, serves as the researchers' reference. The research results show that persuasive communication in the psychodynamic strategy is carried out by providing visual displays of culinary items and the selection of persuasive words, while persuasive communication in the sociocultural persuasion strategy is carried out by adopting the momentum of culinary content trends on TikTok. Additionally, the mention of regional names is part of this strategy. Persuasive communication in the meaning construction strategy is carried out by conveying information that builds the audience's knowledge about culinary products

ChatGPT’s Role in Enhancing Marketing Communication Strategy: Insights from Consultancy and Corporate Industries

Abigail Jeovannie — 2025-06-09

This study explores the role of ChatGPT in enhancing marketing communication strategies across consultancy and corporate industries, focusing on the increasing prominence of AI technologies like Generative AI. The phenomenon of AI-driven communication is critical due to its potential to transform marketing practices, making this research timely and relevant. The study aims to assess the effectiveness of ChatGPT in improving user satisfaction, productivity, and the development of marketing strategies, offering practical insights into its implementation. It addresses gaps in existing literature by providing empirical data on ChatGPT’s application in diverse sectors, including FMCG, financial, educational consultancy, marine, and hospitality. Grounded in marketing communication and marketing management theories, the research connects these concepts with ChatGPT's capabilities in content creation and brand messaging consistency. The methodology employs a qualitative approach with in-depth interviews and a phenomenological design, aligning with the study's objectives to derive comprehensive insights from industry professionals. The findings suggest that while ChatGPT offers significant benefits, its effectiveness is context-dependent, highlighting the need for tailored strategies to optimize its application in marketing communication. This study provides a foundation for future exploration of AI's evolving role in digital marketing.

Evaluation of IAIN Ternate’s Interactive Marketing Communication Strategy in Increasing New Student Admissions

sufila hamka — 2025-06-27

Competition among universities to attract prospective students in the digital era demands innovative and interactive marketing strategies. This study aimed to evaluate the effectiveness of IAIN Ternate’s interactive marketing communication strategy in increasing new student admissions. This research uses a qualitative approach with a case study, involving secondary data analysis, interviews with the marketing team, and prospective students. The results indicate that IAIN Ternate has implemented various strategies, including digital marketing (website, social media, email marketing), direct outreach (roadshows to schools, campus festivals), and collaborations with alumni, religious institutions and local government. The institution’s website serves as the main hub for official information, while social media platforms such as Instagram and TikTok are used to reach younger audiences. However, the main challenges include limited human resources, budget constraints, and difficulty in creating engaging content. New student admission data from 2021 to 2024 show an increase in conversion rates (from 47% to 66.9%), despite the fluctuating number of applicants. Strategic recommendations include training the digital marketing team, improving content quality, and integrating technologies such as webinars and social media analytics. This study concludes that an interactive, digital-based communication approach has the potential to increase IAIN Ternate’s competitiveness, provided it is supported by adequate resources and content strategies relevant to prospective students’ preferences.

Utilization of Youtube as a Da'wah Medium: A Literature Review

Muhammad Soim Soim — 2025-06-28

This article discusses the utilization of YouTube as a medium for da'wah in the context of rapidly advancing technology and information. As a video-based platform, YouTube has great potential to spread the messages of da'wah to a broad audience. This article aims to identify the use of YouTube as a means of da'wah through a literature review approach. This research employs a descriptive literature study methodology, examining various relevant articles, books, journals, and reports that discuss the use of YouTube in the Islamic da'wah context. The results of the review show that YouTube has great potential to support the dissemination of Islamic da'wah through engaging and easily accessible video formats for a wide audience, as well as ease in producing creative and interactive da'wah content. YouTube also enables preachers to deliver daʿwah materials visually and audibly in ways that are easier to understand by diverse groups, including the younger generation. However, the challenges encountered in its use include the potential spread of inaccurate or misleading information and the need for careful selection of content that aligns with moderate Islamic values. The conclusion of this study is that YouTube is an effective medium for preaching in the modern era, but its use must be accompanied by selectivity, caution, and a deep understanding of media ethics and the principles of conveying religious messages.

Persuasive Communication by Nibras House Ponorogo (Keniten) Owner to Attract Customers

Erika Novita Aryani — 2025-07-02

Persuasive communication has become one of the effective means of communication for attracting customer interest due to its strength in delivering good and captivating messages. What sets Nibras House Keniten apart from other stores is its ability to follow fashion trends while prioritizing product quality and comfort. This study aims to analyze the communication strategy applied by the owner of Nibras House Keniten to influence consumer behavior and purchasing interest. The method used is descriptive qualitative with the owner, leader, and administrative staff as sources. The results show that persuasive communication has been effectively utilized to attract customers and enhance the positive image of Nibras House Keniten as a worthy shopping destination. High-quality Muslim clothing, friendly service, and excellent communication on social media and in-person make Nibras House a good shopping choice. They also apply principles such as selective exposure, audience participation, inoculation, and magnitude. With this strategy, Nibras House Keniten optimizes its appeal as a superior and high-quality shopping destination. Additionally, the use of techniques like association, integration, reward, arrangement, and red-herring significantly enhances brand image and customer satisfaction through relevant and engaging product introductions. Thus, persuasive communication proves to be an efficient means of attracting customer interest, supporting the growth of Nibras House Keniten branch in Ponorogo.