Campur Kode Komunikasi Jual Beli dalam Grup WhatsApp E-Commerce Perguruan Tinggi

Authors

  • Nur'ainun Ritonga Universitas Islam Negeri Sunan Kalijaga Yogyakarta; Indonesia
  • Rani Ismil Hakim Sekolah Tinggi Agama Islam Negeri Mandailing Natal; Indonesia
  • Rauzatul Jannah Universitas Islam Negeri Maulana Malik Ibrahim Malang; Indonesia
  • Irmasani Daulay Sekolah Tinggi Agama Islam Negeri Mandailing Natal; Indonesia

DOI:

https://doi.org/10.37680/aphorisme.v5i1.5086

Keywords:

Buying and Selling, Code Mixing, E- Commerce, STAIN Mandailing Natal, WhatsApp Group

Abstract

The purpose of this research is to determine the forms of code mixing and the factors causing it in the Whatsapp group of E-Commerce Campus, the family of lecturers, and the academic community of STAIN Mandailing Natal. The research method used is descriptive qualitative. The primary data collection technique involves documentation, which entails collecting chat messages in the Whatsapp group for 24 days, from March 6, 2024, to March 29, 2024. Meanwhile, secondary data consists of books and scholarly articles related to the research title. The data analysis technique utilizes Milles and Huberman's theory, which includes data reduction, data display, and conclusion drawing/verification. The research results reveal the forms of code mixing in the Whatsapp group of E-Commerce Campus, comprising 28 word forms and 28 phrase forms. The factors causing code mixing are multilingual ability, educational background, diverse regional backgrounds, and the tendency to follow trends in buying and selling, often using English terms such as "ready," "order," and others.

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Published

2024-07-05

How to Cite

Ritonga, N., Hakim, R. I., Jannah, R., & Daulay, I. (2024). Campur Kode Komunikasi Jual Beli dalam Grup WhatsApp E-Commerce Perguruan Tinggi. Aphorisme: Journal of Arabic Language, Literature, and Education, 5(1), 64–77. https://doi.org/10.37680/aphorisme.v5i1.5086

Issue

Vol. 5 No. 1 (2024): Geographical Coverage: Indonesia and Iraq

Section

Articles

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