Influence Perceived Ease of Use, Perceived Usefulness and Social Influence Against Intention to Use Video on Demand Services at Netflix

Authors

  • Tri Novita Sari UIN Raden Intan Lampung
  • Femei Purnamasari UIN Raden Intan Lampung
  • Gustika Nurmalia UIN Raden Intan Lampung

DOI:

https://doi.org/10.37680/ijief.v5i1.7090

Keywords:

Perceived Ease of Use, Perceived Usefulness, Social Influence

Abstract

As the number of users of Video on Demand services such as Netflix continues to grow, interest in examining the factors that influence the intention to use these platforms is also increasing. This inquiry aims to explore consumer behavior toward such services from the perspective of Islamic Economics and to analyze the effects of perceived usefulness, perceived ease of use, and social influence on the intention to use Netflix among residents of Sukarame, Bandar Lampung. A quantitative approach was employed, using purposive sampling to select 96 respondents. The data were analyzed using the Structural Equation Modeling Partial Least Square method. The discoveries indicate that all three independent element s perceived usefulness, ease of use, and social influence have a positive and significant impact on the intention to use Netflix. These outcomes can serve as a valuable reference for service providers seeking to improve user experience and for scholars conducting further research on technology adoption within an Islamic framework.

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Published

2025-07-19

How to Cite

Sari, T. N. ., Purnamasari, F. ., & Nurmalia, G. . (2025). Influence Perceived Ease of Use, Perceived Usefulness and Social Influence Against Intention to Use Video on Demand Services at Netflix. Indonesian Journal of Islamic Economics and Finance, 5(1), 275–294. https://doi.org/10.37680/ijief.v5i1.7090

Issue

Vol. 5 No. 1 (2025)

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Articles

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Copyright (c) 2025 Tri Novita Sari, Femei Purnamasari, Gustika Nurmalia

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