Islamic Entrepreneurship: Al-Amin (Trustworthiness) and Al-Shidq (Truthfulness) as Personal Branding

Khaulah  Hilaluddin; Mohd Nazri  Muhayiddin; Mohd Zulkifli  Muhammad; Muhammad Zulfaris Mohd  Salleh; Khairulnazrin  Nasir; Anis Amira Ab  Rahman

doi:10.37680/ijief.v5i2.8431

Authors

Khaulah Hilaluddin Universiti Malaysia Kelantan, Malaysia
Mohd Nazri Muhayiddin Universiti Malaysia Kelantan, Malaysia
Mohd Zulkifli Muhammad Universiti Malaysia Kelantan, Malaysia
Muhammad Zulfaris Mohd Salleh Universiti Malaysia Kelantan, Malaysia
Khairulnazrin Nasir Universiti Malaya Education Centre (UMEC), Malaysia
Anis Amira Ab Rahman Universiti Malaysia Kelantan, Malaysia

DOI:

https://doi.org/10.37680/ijief.v5i2.8431

Keywords:

Characteristic; Islamic Entrepreneurship; Personality; Personal Branding

Abstract

Establishing a new business in Islamic entrepreneurship requires a holistic framework considering the entrepreneur’s traits, the organization they create, the environment, and the venture’s launch process. Through a case study based on hadith from the Prophet Muhammad (PBUH), this study investigates important traits of Muslim entrepreneurs. The study emphasizes the hadiths of maqbul (recognized), which provide direction and reassurance to Muslim entrepreneurs hoping for success and blessings in their ventures. According to the research, the entrepreneurial personality, as demonstrated by the Prophet (PBUH) and his companions, consists of qualities like Al-Amin (trustworthiness) and Al-Shidq (truthfulness), which are essential components of a personal branding strategy. This study demonstrates how these traits can positively impact economic performance, fostering trust and credibility in business practices. Al-Amin (trustworthiness) and Al-Shidq (truthfulness) are integral to personal branding in Islamic entrepreneurship. These values align with Islamic ethical principles and enhance business performance and organizational credibility. Entrepreneurs who embody these traits can build stronger, trustable brands, which are crucial to sustaining success in the competitive business environment. This study highlights the significance of these qualities by analyzing real-world examples from the lives of the Prophet (PBUH) and his companions. It offers Muslim entrepreneurs insightful guidance for their company’s growth.

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