Developing Persuasive English Communication Skills Among Hospitality Students in Housekeeping
DOI:
https://doi.org/10.37680/lingua_franca.v5i2.10658Keywords:
Persuasive Communication, Housekeeping English, Course Design, Needs Analysis, ADDIE Model, 14-Session FrameworkAbstract
This study aims to design and develop a persuasive English communication course specifically tailored to the professional demands of housekeeping personnel. Utilizing the Research and Development (R&D) method with the ADDIE model (Analysis, Design, Development, Implementation, Evaluation), this research integrates a needs analysis involving hospitality industry stakeholders, housekeeping managers, language instructors, and vocational students. Data were collected through surveys, in-depth interviews, expert judgment grids, and speaking performance tests. The needs analysis revealed that housekeeping students require practical training in critical floor scenarios, such as handling in-room cleanliness complaints, promoting laundry and express pressing services, explaining eco-friendly linen reuse programs, and managing Do Not Disturb (DND) safety protocols diplomatically. The developed syllabus and learning materials focus on persuasive rhetorical strategies, non-verbal congruence, professional boundaries, and case-based simulations spanning a comprehensive 14-session framework. Formative evaluation and field-testing indicate that the course design effectively improves students' confidence and persuasive communication skills. This study offers a practical contribution by providing an industry-aligned learning module relevant to modern housekeeping operations.
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