Language Style of Delivering Da’wah Messages in the Youtube Channel ZAVILDA TV

  • Rina Angriani Universitas Islam Negeri Sumatera Utara
  • Faridah Faridah Universitas Islam Negeri Sumatera Utara
Keywords: Da'wah, languange style, youtube

Abstract

The evolution of advanced information technology is relatively fast. Because of this progress, people can now quickly gain knowledge through social media; many people use Youtube media to get information or entertainment. Zavilda TV's YouTube channel features various entertainment options, including experimental social entertainment. This study aims to find out the style of language for conveying da'wah messages in Zavilda TV's YouTube content entitled "DUA CEWE S3XY TATOAN INSYAF BECAUSE OF FEAR OF DEATH & CHOOSE HIJRAH!" In this study, the authors used a descriptive qualitative method and interpreted it using the theory of analysis of the Milles and Huberman model. The results of this research are that there is a way of delivering and style of da'wah language to research subjects, namely women who wear headscarves and veils, so that the subjects of this research have a sense of wanting to be aware and use them daily. This video has the most viewers compared to other videos, and there are also many negative comments from netizens (internet citizens) because it is considered that the social content of the experiment contains elements of intolerance

Downloads

Download data is not yet available.

References

Ahmad, Baidowi. 2015. Principles of Preaching Without Violence in the Qur'an . Hermeneutic Journal; Vol. 9, No. 2
Anggito Albi and Setiawan Johan. 2018. Quantitative Research Methodology . West Java: CV Trail.
AR, N. (2016). Da'wah Language Style in Coastal Areas. Al-Hikmah , 10 (1). https://doi.org/10.24260/al-hikmah.v10i1.545
Arman, L. (2018). Effective Communication in Preaching (Study on the Use of Indonesian Spelling [EBI]). AL MUNIR: Journal of Islamic Communication and Broadcasting , 9 (2), 117–122. https://doi.org/10.15548/amj-kpi.v0i0.14
Asiyah, S., Dakwah, F., Uin, K., Semarang, W., Walisongo, J., & Semarang, N. (2018). Implementation of Verbal and Non Verbal Communication in Santri Public Speaking Activities at Darul Falah Amtsilati Putri Bangsri Jepara Islamic Boarding School. An-Nida Journal , 10 (2), 154–165.
Avifah, N. (2017). THE EFFECTIVENESS OF ISLAMIC PROCESSING THROUGH INSTAGRAM'S SOCIAL MEDIA (Study of Indonesian Instagram Accounts Covering Aurat). Student Scientific Journal Raushan Fikr , 6 (2), 223–237. https://doi.org/10.24090/jimrf.v6i2.2743
Aziz, Ali. 2017. Da'wah Science . Jakarta : Prenada Media Group.
Baidowi, A. (2015). The Principle of Non-Violence Da'wah in the Qur'an. Hermeneutics , 9 (2), 151–172.
Batubara, JA, & Kustiawan, W. (2023). Virtual Da'wa Communication between Ustad Yazid Jawas and Ustad Abdul Somad on YouTube. Muharrik: Journal of Da'wah and Social Affairs , 6 (1), 1–16. https://doi.org/10.37680/muharrik.v6i1.2326
Bungin, M. Burhan. 2007. Qualitative Research on Communication, Economics, Public Policy, and Social Sciences . Jakarta: Kencana Pranada Media.
Firmansyah, M., & Nasvian, MF (2022). Da'wah "Lost Youth: Style of Da'wah Habib Ja'far Al Hadar." JIIP - Scientific Journal of Education , 5 (5), 1525–1533. https://doi.org/10.54371/jiip.v5i5.599
Jati, Dwi. 2020. Semiotic Analysis of the Social Experiment Video "Slap Her: Children's Reaction" by Fanpage.It is on Youtube About Violence Against Women—Journal of Communication Studies; Vol.8, No.3.
Julherman. (2022). Diction and Language Style in Lectures by Ustadz Abdul Somad in Madura. IIJALR: Indonesian Journal of Applied Linguistics Review , 3 (1), 1–10.
Keraf, Gorys. (2009). Diction and Language Style . Jakarta: PT. Gramedia
Khasanah, DNN (2022). Basyaiban in a Tiktok video entitled "Still Want to Leave Prayer After Watching This? Moreover, "Fasting But Not Praying?"
Mega Cynthia. (2020). Da'wah Messages and Language Style in the Lyrics of the Song "Sebujur Bangkai" Rhoma Irama. INTELEKSIA - Journal of the Development of Da'wah Science , 2 (1), 107–126. https://doi.org/10.55372/inteleksiajpid.v2i1.62
Meta Ratih, NA and SH (2019). Strategies for Packaging Da'wah Messages Through Verbal and Non-Verbal Language in Films Less than Two Ounces. Al-Hikmah: Journal of Dakwah , 13 (2), 269–290. http://jurnaliainpontianak.or.id/index.php/alhikmah/article/view/1456
Miftahuddin, LH (2018). Scholars and Social Media: Analysis of KH Mustofa Bisri's Da'wah Messages on Twitter. Muharrik - Journal of Da'wah and Social Affairs , 1 (2), 117–135. http://journals.sagepub.com/doi/10.1177/1120700020921110%0Ahttps://doi.org/10.1016/j.reuma.2018.06.001%0Ahttps://doi.org/10.1016/j.arth.2018.03. 044%0Ahttps://reader.elsevier.com/reader/sd/pii/S1063458420300078?token=C039B8B13922A2079230DC9 AF11A333E295FCD8
Mustofa, MB, Wuryan, S., & Meilani, F. (2021). Verbal and Non-Verbal Communication of Librarians and Librarians in the Perspective of Islamic Communication. At-Tanzir: Scientific Journal of Islamic Broadcasting Communication Study Program , 22. https://doi.org/10.47498/tanzir.v12i1.510
Nazario, Amanda. 2019. Gus Miftah's Da'wah Language Style in Youtube Videos . Thesis. Surabaya: UIN Sunan Ampel.
Noviyanto, K., & Jaswadi, SA (2014). Da'i's Rhetorical Style and Lecturer Selecting Behavior. Journal of Islamic Communication , Vol. 04 (1, June), 5. http://jki.uinsby.ac.id/index.php/jki/article/view/40/34
Nurlaela, LF, Boeriswati, E., & Tajuddin, S. (2022). THE LANGUAGE STYLE OF PRAISE COMMUNICATION IN SHEKH SULAIMAN BIN SALIMULLAH AR RUHAILY'S LECTURE. BAHTERA: Journal of Language and Literature Education , 21 (1), 1–23.
Pentasha, Dicta. (2019). Language style of Ustadz Haikal Hassan's lecture in a video on Youtube . Thesis. Surabaya: UIN Sunan Ampel
Pridiastuti, A. (2022). USTADZAH HALIMAH ALAYDRUS' RETORICING RETORIC THROUGH YOUTUBE SOCIAL MEDIA (ANALYSIS ON THE THEME "HOUSEHOLD" IN THE USTADZAH HALIMAH ALAYDRUS CHANNEL) Abstract term or terminology means inviting or calling Muslims towards a self-directed life . 6 (2), 1–20. https://doi.org/10.32832/komunika.v6i2.7096
Rif'at, M. (2014). Da'wah and Religious Tolerance (Da'wah Based on Rahmatan Lil Alamin). Alhadharah Journal of Da'wah Science , 13 (26), 9. http://jurnal.uin-antasari.ac.id/index.php/alhadharah/article/view/1709
Rosida. (2015). THE DEFINITION OF ISLAMIC DAWAH IS VIEWED FROM THE PERSPECTIVE OF KATHERINE MILLER'S CONVERGENCE COMMUNICATION CONCEPT. Journal of Qathruna , 2 (2), 155–178.
Siregar, M. (2015). CALL WITHOUT INSULT (Efforts to Spread Humanist Da'wah to the Pluralist People of Langsa City). Journal of Dakwah , 16 (2), 203–229. https://doi.org/10.14421/jd.2015.16202
Sulastri. 2021. Buya Yahya's Dakwah Message and Language Style on the Al-Bahjah TV Youtube Channel . Thesis. Banjarmasin: UIN Antasari.
Sunardi. (2022). Da'wah Communication System in the Digital Age. Al Amin Journal of Islamic Science and Culture Studies , 5 (1), 1–10.
Suwanti, S. (2020). Dakwah Bil Hal Through Insuri Ponorogo Student Hijab 2017. Journal of Community Development and Disaster Management , 2 (2), 103–111. https://doi.org/10.37680/jcd.v2i2.1022
Syibli, Maufur. 2013. Analysis of Buya Yahya's speech acts in teaching and learning interactions at Al-Bahjah Islamic Boarding School Cirebon . Holistic Journal
Triyono, A. (2021). Qualitative Communication Research Methods .
Wow. 2019. Da'wah Ideas for Intercultural Communication Approaches . Jakarta: Prenadamedia Group.
Yantos. (2013). Analysis of Da'wah Messages in Opick's Song Lyrics. Journal of Treatises , 24 (2), 16–27.
https://www.youtube.com/@ZavildaTV/featured (accessed April 08, 2023.)
https://www.youtube.com/watch?v=_2jNU0toyDA&t=409s (accessed April 09, 2023.)
https://indotnesia.voice.com/read/2022/08/31/144011/konten-zavilda-tv-tuai-kontroversi-apa-itu-eksperimen-social (accessed April 6, 2023)
Published
2023-07-29
How to Cite
Angriani, R., & Faridah, F. (2023). Language Style of Delivering Da’wah Messages in the Youtube Channel ZAVILDA TV. MUHARRIK: Jurnal Dakwah Dan Sosial, 6(2), 165-177. https://doi.org/10.37680/muharrik.v5i2.2898
Abstract views: 480 , PDF downloads: 298