The Effectiveness of UN Women Indonesia's Instagram Account in Shaping Opinions on Gender Equality

Abstract

This study aims to analyze the effectiveness of the UN Women Indonesia Instagram account in shaping opinions on gender equality. The research method used is quantitative with data collection through a questionnaire distributed to respondents. The research sample consisted of social media users who follow the @unwomenindonesia account. The results showed that 65% of respondents strongly agreed and 35% agreed that the media plays an important role in shaping public perception. No respondents said they disagreed or strongly disagreed. This finding is in line with agenda setting theory, which explains that consistent exposure to content can influence attention and shape long-term perceptions. The UN Women Indonesia Instagram account has proven effective in raising gender equality issues through posts containing persuasive messages. This research is in line with previous studies that confirm that social media, especially Instagram, plays a role as an information channel and an agent of social change that can increase public awareness .