Halal Food, Religiosity, and Attitudes Toward Intention to Use Products and Services of Sharia-Compliant Hotels in Lombok, West Nusa Tenggara
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Abstract
This study was motivated by the limited research on tourist behavior towards Sharia-compliant hotels. Lombok Island was selected for this study due to its recognition as the premier halal tourism destination in Indonesia, showcasing significant advancements and attractions that cater to the needs of Muslim travelers. Its objective is to predict how halal food, religiosity, and the attitudes of Muslim tourists influence their intention to utilize products and services offered by Sharia-compliant hotels. Structural equation modeling was employed with a sample of 154 visitors to Sharia-compliant hotels on Lombok Island, namely Grand Legi Hotel, Lombok Plaza Hotel, Lombok Raya Hotel, Pratama Hotel, and Santika Hotel. The findings reveal that both halal food and religiosity exert positive influences on attitudes, subsequently enhancing the intention of Muslim tourists to use the products and services provided by Sharia-compliant hotels. We recommend that future research explore other variables influencing tourists' attitudes and intentions to use Sharia-compliant hotel products and services. Additionally, tourism policymakers should pay attention to the importance of halal food and beverages and the religiosity of tourists to enhance the overall quality of halal tourism.
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Aji, H. M., & Dharmmesta, B. S. (2019). Subjective norm vs dogmatism: Christian consumer attitude towards Islamic TV advertising. Journal of Islamic Marketing, 10(3), 961–980. https://doi.org/10.1108/JIMA-01-2017-0006
Aji, H. M., Muslichah, I., & Seftyono, C. (2020). The Determinants of Muslim Travellers’ Intention to Visit Non-Islamic Countries: A Halal Tourism Implication. Journal of Islamic Marketing, ahead-of-p, 1–24. https://doi.org/10.1108/JIMA-03-2020-0075
Ajzen, I. (1991). Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes.The theory of planned behavior. In Organizational Behavior and Human Decision Processes.
Akhtar, N., Jin, S., Alvi, T. H., & Siddiqi, U. I. (2020). Conflicting halal attributes at halal restaurants and consumers’ responses: The moderating role of religiosity. Journal of Hospitality and Tourism Management, 45(August), pp. 499–510. https://doi.org/10.1016/j.jhtm.2020.10.010
Alserhan, B. A., Wood, B. P., Rutter, R., Halkias, D., Terzi, H., & Al Serhan, O. (2018). The transparency of Islamic hotels: “Nice Islam” and the “self-orientalizing” of Muslims? International Journal of Tourism Research, 20(4), 475–487. https://doi.org/10.1002/jtr.2197
Amalia, F. A., Sosianika, A., & Suhartanto, D. (2020). Indonesian Millennials' Halal food purchasing: Merely a habit? British Food Journal, 122(4), 1185–1198. https://doi.org/10.1108/BFJ-10-2019-0748
Aslan, H. (2023). The influence of halal awareness, halal certificate, subjective norms, perceived behavioral control, attitude, and trust on purchase intention of culinary products among Muslim costumers in Turkey. International Journal of Gastronomy and Food Science, 32(March), 100726. https://doi.org/10.1016/j.ijgfs.2023.100726
Bashir, A. M. (2019). Effect of halal awareness, halal logo, and attitude on foreign consumers' purchase intention. British Food Journal, 121(9), 1998–2015. https://doi.org/10.1108/BFJ-01-2019-0011
Battour, M., & Ismail, M. N. (2016). Halal Tourism: Concepts, Practises, Challenges and Future. Tourism Management Perspectives, 19, 150–154. https://doi.org/10.1016/j.tmp.2015.12.008
Battour, M. M., Ismail, M. N., & Battor, M. (2010). Toward a halal tourism market. Tourism Analysis, 15(4), 461–470. https://doi.org/10.3727/108354210X12864727453304
Boğan, E., & Sarıışık, M. (2019). Halal tourism: conceptual and practical challenges. Journal of Islamic Marketing, 10(1), 87–96. https://doi.org/10.1108/JIMA-06-2017-0066
Chin, W. W. (2010). How to Write Up and Report PLS Analyses. In Handbook of Partial Least Squares. https://doi.org/10.1007/978-3-540-32827-8_29
Cohen, J. (1992). A Power Primer. Psychological Bulletin, 112(1), 155–159. https://doi.org/10.1016/j.jorganchem.2011.01.025
Dabphet, S. (2021). Managing Islamic attributes through the satisfaction of Muslim tourists in a non-Muslim country. International Journal of Tourism Cities, 7(1), 237–254. https://doi.org/10.1108/IJTC-06-2020-0124
Diamant, J. (2019). The countries have the 10 largest Christian and the 10 largest Muslim populations. Pew Research Center. https://www.pewresearch.org/fact-tank/2019/04/01/the-countries-with-the-10-largest-christian-populations-and-the-10-largest-muslim-populations/
Eid, R., & El-Gohary, H. (2014). Muslim Tourist Perceived Value in the Hospitality and Tourism Industry. Journal of Travel Research, 54(6), 774–787. https://doi.org/10.1177/0047287514532367
El-gohary, H. (2016). Halal tourism, is it really Halal? Tourism Management Perspectives, 19, 3. https://doi.org/10.1016/j.tmp.2015.12.013
GMTI. (2023). Global Muslim Travel Index 2023 (Issue June).
Halimi, F. F., Gabarre, S., Rahi, S., Al-Gasawneh, J. A., & Ngah, A. H. (2022). Modeling Muslims' revisit intention of non-halal certified restaurants in Malaysia. Journal of Islamic Marketing, 13(11), 2437–2461. https://doi.org/10.1108/JIMA-01-2021-0014
Han, H., Al-ansi, A., Koseoglu, M. A., Lin, P. M. C., Park, J., Yu, J., & Kim, W. (2019). Halal tourism: travel motivators and customer retention. Journal of Travel & Tourism Marketing, 36(9), 1012–1024. https://doi.org/10.1080/10548408.2019.1683483
Han, H., & Hyun, S. S. (2017). Impact of hotel-restaurant image and quality of physical environment, service, and food on satisfaction and intention. International Journal of Hospitality Management, 63, 82–92. https://doi.org/10.1016/j.ijhm.2017.03.006
Hanafiah, M. H., & Hamdan, N. A. A. (2020). Determinants of Muslim travelers Halal food consumption attitude and behavioral intentions. Journal of Islamic Marketing, 12(6), 1197–1218. https://doi.org/10.1108/JIMA-09-2019-0195
Henderson, J. C. (2010). Sharia-compliant hotels. Tourism and Hospitality Research, 10(3), 246–254. https://doi.org/10.1057/thr.2010.3
Henseler, J. (2021). Composite-Based Structural Equation Modeling: Analyzing Latent and Emergent Variables. In Angewandte Chemie International Edition, 6(11), 951–952. Guilford. https://www.guilford.com/books/Composite-Based-Structural-Equation-Modeling/Jorg-Henseler/9781462545605
IMTI. (2023). Indonesia Muslim Travel Index (IMTI) - IMTI 2023. Siska Mandalia, October, 1–14.
Jeaheng, Y., Al-Ansi, A., & Han, H. (2020). Impacts of Halal-friendly services, facilities, and food and Beverages on Muslim travelers’ perceptions of service quality attributes, perceived price, satisfaction, trust, and loyalty. Journal of Hospitality Marketing and Management, 29(7), 787–811. https://doi.org/10.1080/19368623.2020.1715317
Jia, X., & Chaozhi, Z. (2020). "Halal tourism": Is it the same trend in non-Islamic destinations as in Islamic destinations? Asia Pacific Journal of Tourism Research, 25(2), 189–204. https://doi.org/10.1080/10941665.2019.1687535
Joseph F. Hair, J., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook. In Springer. Springer. https://doi.org/10.1080/10705511.2022.2108813
Kline, R. B. (2016). Principles and Practice of Structural Equation Modeling (4th ed.). The Guilford Press.
Likert, R. (1932). Technique for the Measurement of Attitudes. In Archives of Psychology. New York University. https://doi.org/10.4135/9781412961288.n454
McDaniel, S. W., & Burnett, J. J. (1990). Consumer religiosity and retail store evaluative criteria. Journal of the Academy of Marketing Science, 18(2), 101–112. https://doi.org/10.1007/BF02726426
Nunnally. (1967). Nunnally on Reliability. Psychometric Theory.
Papastathopoulos, A., Koritos, C., & Mertzanis, C. (2021). Effects of faith-based attributes on hotel prices: the case of halal services. International Journal of Contemporary Hospitality Management, 33(8), 2839–2861. https://doi.org/10.1108/IJCHM-01-2021-0044
Parekraf RI. (2023). Capaian Parekraf: Laporan triwulan III-2023.
Rachmiatie, A., Rahmafitria, F., Suryadi, K., & Larasati, A. R. (2022). Classification of halal hotels based on industrial perceived value: a study of Indonesia and Thailand. International Journal of Tourism Cities, 8(1), 244–259. https://doi.org/10.1108/IJTC-04-2021-0063
Rofiqo, A. (2022). Pengaruh Spiritualitas dan Etika Pemasaran Terhadap Output Pemasaran Relasional: Studi Empiris pada Bisnis Industri Pariwisata Halal di Nusa Tenggara Barat [Universitas Islam Negeri Sunan Kalijaga]. In Universtas Islam Negeri Sunan Kalijaga. https://revistas.ufrj.br/index.php/rce/article/download/1659/1508%0Ahttp://hipatiapress.com/hpjournals/index.php/qre/article/view/1348%5Cnhttp://www.tandfonline.com/doi/abs/10.1080/09500799708666915%5Cnhttps://mckinseyonsociety.com/downloads/reports/Educa
Rofiqo, A., & Yulianti, R. T. (2019). Strategi Bersaing Hotel Syari’ah, Pendekatan Manajemen Bisnis Syari’ah: Studi Pada Syari’ah Hotel Solo. Islamic Economics Journal, 5(1), 99. https://doi.org/10.21111/iej.v5i1.3669
Said, M. F., Adham, K. A., Muhamad, N. S., & Sulaiman, S. (2022). Exploring halal tourism in Muslim-minority countries: Muslim travelers' needs and concerns. Journal of Islamic Marketing, 13(4), 824–842. https://doi.org/10.1108/JIMA-07-2020-0202
Salleh, N. Z. M., Hamid, A. B. A., Hashim, N. H., & Omain, S. Z. (2014). The Practice of Shariah-Compliant Hotels in Malaysia. International Journal of Trade, Economics and Finance, March 26–30. https://doi.org/10.7763/ijtef.2014.v5.335
Shafaei, F. (2017). The relationship between involvement with traveling to Islamic destinations and Islamic brand equity: a case of Muslim tourists in Malaysia. Asia Pacific Journal of Tourism Research, 22(3), 255–271. https://doi.org/10.1080/10941665.2016.1232741
Shakona, M. Y. (2013). The Influence of Religiosity on the Intention of US Muslim Tourists to Choose a Sharia-Compliant Hotel (Issue December). Clemson University.
Shnyrkova, A., & Predvoditeleva, M. (2022). The needs of Muslim hotel customers: evidence from Russian guests. Journal of Islamic Marketing, 13(1), 133–160. https://doi.org/10.1108/JIMA-09-2018-0172
Sholihin, M., & Ratmono, D. (2013). Analisis SeM-PLS dengan Warp PLS 3.0. Andi Offset.
Suci, A., & Hardi, H. (2020). Literacy experiment of Islamic financing to non-Muslim small and micro businesses. Journal of Islamic Marketing, 11(1), 179–191. https://doi.org/10.1108/JIMA-01-2019-0003
Sulaiman, Z. A., Iranmanesh, M., Foroughi, B., & Rosly, O. (2022). The impacts of Shariah-compliant hotel attributes on Muslim travelers revisit intention: religiosity as a moderator. Journal of Islamic Marketing, 13(10), 2108–2125. https://doi.org/10.1108/JIMA-06-2020-0179
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