Media, Consumerism and the Environment: The Relationship of Media and Consumptive Behavior of Urban Society to Environmental Damage
Abstract
In a few decades, the media has become the locomotive that controls the consumptive behavior of society, especially in urban areas. Massive media that aggressively offers easy access to meet all kinds of urban community needs encourages consumerism. The trend of consumerist urban lifestyle in the end must take consequences for environmental damage. As with Fast Food and Fashion which results in increased industrial production, the energy required for production is higher. At the same time, the energy used also comes from the exploitation of the earth. Scholars such as Jean Baudrillard suggest that people do not buy goods, but buy signs that ultimately symbolize themselves to confirm which group they belong to and belong to. To contribute to the existing studies, the study in this article aims to explore and analyze the relation of media to the consumptive behavior of urban society and its impact on environmental damage. By using the perspective of Jean Baudrillard, the media is the most significant contributor that encourages consumerism in urban communities so that it has an impact on environmental damage. The reality of the media has created a false consciousness so that consumer society only consumes signs, not goods and services. The emergence of visual waste impacts urban society's consumerism, resulting in the loss of public space and the strengthening of the greenhouse gas effect.
Downloads
References
Amir, P. Y. (2003). Hipersemiotika Tafsir Cultural Studies Atas Matinya Makna. Yogyakarta: Jalasutra.
Baudrillard, J. (1994). Simulacra and simulation. University of Michigan press.
Baudrillard, J. (2016a). Symbolic exchange and death. Sage.
Baudrillard, J. (2016b). The consumer society: Myths and structures. Sage.
Baudrillard, J. (2020). The finest consumer object: The body. In The Body (pp. 277–282). Routledge.
Bhardwaj, V., & Fairhurst, A. (2010). Fast fashion: response to changes in the fashion industry. The International Review of Retail, Distribution and Consumer Research, 20(1), 165–173.
Bruce, M., & Daly, L. (2006). Buyer behaviour for fast fashion. Journal of Fashion Marketing and Management: An International Journal.
Bungin, B. (2017). Metodologi Penelitian. Jakarta: Kencana.
Chaney, D. C. (2002). From ways of life to lifestyle: rethinking culture as ideology and sensibility. Routledge.
Clarke, D. B. (2013). Celia Lury, Consumer Culture. Sage Publications Sage UK: London, England.
Cox, R. (2013). Environmental communication and the public sphere. Sage.
Davis, D. (2005). Urban consumer culture. The China Quarterly, 183, 692.
Featherstone, M. (2007). Consumer culture and postmodernism. Sage.
Fitryarini, I. (2014). Pemberitaan dan persepsi masyarakat tentang lingkungan hidup di media cetak lokal Provinsi Kalimantan Timur. Jurnal Ilmu Komunikasi, 11(1), 17–29.
Gunawan, I. (2013). Metode penelitian kualitatif. Jakarta: Bumi Aksara, 143.
Jati, W. R. (2015). Less cash society: Menakar mode konsumerisme baru kelas menengah Indonesia. Jurnal Sosioteknologi, 14(2), 102–112.
Kushendrawati, S. M. (2010). Masyarakat konsumen sebagai ciptaan kapitalisme global: Fenomena budaya dalam realitas sosial. Hubs-Asia, 10(1).
Lechte, J. (2006). Fifty key contemporary thinkers: From structuralism to postmodernity. Routledge.
Lury, C. (1996). Consumer culture. Rutgers university press.
Marx, K. (1973). Karl Marx on society and social change: With selections by Friedrich Engels. University of Chicago Press.
Miatun, S. L., & Santoso, L. (2020). Pengaruh Religiusitas Terhadap Gaya Hidup Konsumen Muslim Di Ponorogo. SERAMBI: Jurnal Ekonomi Manajemen Dan Bisnis Islam, 2(2), 113–120. https://doi.org/10.36407/serambi.v2i2.181
Pawanti, M. H. (2013). Masyarakat konsumeris menurut konsep pemikiran jean baudrillard. Depok: Universitas Indonesia.
Sassatelli, R. (2007). Consumer culture: History, theory and politics. Sage.
Shinta, F. (2018). Kajian fast fashion dalam percepatan budaya konsumerisme. Jurnal Rupa, 3(1), 62–76.
Sull, D., & Turconi, S. (2008). Fast fashion lessons. Business Strategy Review, 19(2), 4–11.
Copyright (c) 2021 Mohtazul Farid, Dani Saputra
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The author(s) retain/s the copyright and grant/s Muharrik: Jurnal Dakwah dan Sosial the first publication rights licensed under the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) , which allows others to access (search, read, download and quote), share (copy and redistribute the material in any media or format) and adapt (mix, modify and develop) works for legitimate non-commercial purposes, with recognition of the authorship of the work and its initial publication in this journal.
