Prophetic Journalism and Madani Multilateralism: Rebuilding Epistemic Trust in Digital Da'wah

Authors

  • M Yoserizal Saragih Universitas Islam Negeri Sumatera Utara, Indonesia

DOI:

https://doi.org/10.37680/muharrik.v8i2.10125

Keywords:

Prophetic Journalism, Madani Multilateralism, Prophetic Epistemic Governance, Covenant Density, Verification Latency

Abstract

The digital information ecosystem in Indonesia and Southeast Asia is increasingly defined by an erosion of epistemic trust, in which religious content, da'wah messaging, and civic discourse circulate through informal, algorithmically mediated networks whose responsibility frameworks remain under-theorized. Existing scholarship on digital journalism has documented the technical and institutional dimensions of this crisis, but has largely proceeded from secular-liberal assumptions that do not directly engage the moral-relational resources already present in Islamic communicative traditions. Using a conceptual, library-based synthesis of Indonesia's prophetic social science tradition, the author's own earlier scriptural analysis of Islamic journalism, and recent Scopus-indexed international scholarship, this article develops Prophetic Epistemic Governance (PEG), a conceptual framework which extends Kuntowijoyo's ilmu sosial profetik and Saragih's (2018) earlier scriptural analysis of Islamic journalism into the domain of digital da'wah governance. PEG integrates four prophetic heuristics, Shiddiq, Amanah, Tabligh, and Fathanah, with two sensitizing constructs, Covenant Density and Verification Latency, and situates them within a wider model of Madani Multilateralism as an alternative to state-centric and platform-centric governance. The article defines Yaumul Marhamah as the ethical horizon to which this system orients, discusses PEG's propositions in relation to recent Scopus-indexed scholarship on digital religious authority, and concludes with a concrete agenda for the empirical research needed to test PEG's propositions in Indonesian and Southeast Asian digital da'wah settings. As a conceptual contribution, this article does not report empirical findings; it offers a theoretical architecture intended to guide such research.

References

Andok, M. (2023). Religious filter bubbles in digital environments. Religions, 14(11), Article 1359. https://doi.org/10.3390/rel14111359

Anwar, S. (2025). From Tasawwuf to Civic Literacy: Human Security Framework for Intergenerational Dialogue and Community Security. Journal of Dialogue Studies, 13, 269.

Arifianto, A. R. (2020). Rising Islamism and the struggle for Islamic authority in post-Reformasi Indonesia. TRaNS: Trans-Regional and -National Studies of Southeast Asia, 8, 37–50. https://doi.org/10.1017/trn.2019.10

Astor, A., Khir-Allah, G., & Martínez-Cuadros, R. (2024). Anonymity and digital Islamic authority. Religions, 15(12), Article 1507. https://doi.org/10.3390/rel15121507

bin Abd Hamid, N. B., Karim, H. H., & Zulkepli, M. I. S. (2024). Madani Society’s insights on prophetic communication for enhancing social well-being: Events from the Madinah era.

Diakopoulos, N. (2019). Automating the news: How algorithms are rewriting the media. Harvard University Press.

Evolvi, G. (2022). The theory of hypermediation: Anti-gender Christian groups and digital religion. Journal of Media and Religion, 21(2), 69–88. https://doi.org/10.1080/15348423.2022.2059302

Griffin, R. (2023). Public and private power in social media governance: Multistakeholderism, the rule of law and democratic accountability. Transnational Legal Theory, 14(1), 46–89. https://doi.org/10.1080/20414005.2023.2203538

Hamada, B. I., Abdel-Salam, A.-S. G., & Bebawi, S. (2024). Journalism practices in Western and Muslim majority countries: Culture matters. The International Journal of Press/Politics, 30(4), 1046–1070. https://doi.org/10.1177/19401612241260730

Hefner, C. M. (2022). Morality, religious authority, and the digital edge: Indonesian Muslim schoolgirls online. American Ethnologist, 49(3), 359–373. https://doi.org/10.1111/amet.13088

Kuntowijoyo. (1991). Paradigma Islam: interpretasi untuk aksi. Mizan.

Madani, A. B. I., Inayah, S. S., & Beta, A. R. (2025). Prophetic Communication Strategy in Facing Contemporary Challenges. ARRUS Journal of Social Sciences and Humanities, 5(2), 880-885.

Masduki. (2017). Pendidikan profetik: Mengenal gagasan ilmu sosial profetik Kuntowijoyo. Toleransi: Media Ilmiah Komunikasi Umat Beragama, 9(1), 1–22. https://doi.org/10.24014/trs.v9i1.4320

Mohan, Y., & Abd Karim, N. K. (2024). CONCEPTUALISING THE ROLE OF PUBLIC RELATIONS IN BROADCASTING THE NATION BRANDING. In Indonesia Broadcasting Conference (IBC) (Vol. 1, pp. 213-222).

Monteiro-Krebs, L., Zaman, B., Geerts, D., & Caregnato, S. E. (2023). Every word you say: Algorithmic mediation and implications of data-driven scholarly communication. AI & Society, 38(2), 1003–1012. https://doi.org/10.1007/s00146-022-01468-1

Muttaqin, A. (2020). Women's identity in the digital Islamic age: Social media, new religious authority, and gender bias. Qijis (Qudus International Journal of Islamic Studies), 8(2), 253–388. https://doi.org/10.21043/qijis.v8i2.7095

Nurhadi, A. M., Muchtarom, M., & Winarno. (2020). Developing civic responsibility in the community through the social community "Masyarakat Anti Fitnah Indonesia (Mafindo)." Advances in Social Science, Education and Humanities Research, 397, 1087–1094. https://doi.org/10.2991/assehr.k.200129.134

Rois, C., Irfan, A., Toyyib, M., & Ali, M. M. (2024). Recontextualization of Fiqh Al-Siyāsah from the Perspective of Fiqh Al-Ḥaḍarah in Realizing World Peace. Journal of Islamic Thought and Civilization, 14(1), 335-351.

Sonni, A. F. (2025). AI-based disinformation and hate speech amplification: Analysis of Indonesia's digital media ecosystem. Frontiers in Communication, 10, Article 1603534. https://doi.org/10.3389/fcomm.2025.1603534

Tabaika, M. A., Barizi, A., & Arif, Y. M. (2025). Digital da'wah and the reconstruction of Islamic authority. Al-Balagh: Jurnal Dakwah dan Komunikasi, 10(2), 371–410. https://doi.org/10.22515/albalagh.v10i2.12116

Tsuria, R. (2021). Digital media: When God becomes everybody—the blurring of sacred and profane. Religions, 12(2), Article 110. https://doi.org/10.3390/rel12020110

Van Dijck, J., Poell, T., & de Waal, M. (2018). The platform society: Public values in a connective world. Oxford University Press.

Zaid, B., Fedtke, J., Shin, D. D., El Kadoussi, A., & Ibahrine, M. (2022). Digital Islam and Muslim millennials: How social media influencers reimagine religious authority and Islamic practices. Religions, 13(4), Article 335. https://doi.org/10.3390/rel13040335

Downloads

Published

2025-06-30