Interactive Da’wah Communication of KH. Anwar Zahid on YouTube: Integrating Traditional and Contemporary Methods
DOI:
https://doi.org/10.37680/muharrik.v8i2.7902Keywords:
Da'wah Communication, KH. Anwar Zahid, Digital MediaAbstract
Preachers need effective communication patterns for their religious messages to be conveyed properly. KH. As a preacher, Anwar Zahid has combined traditional and contemporary communication patterns and created interactive dialogue with his audience. This study aims to identify KH Anwar Zahid's communication patterns on his YouTube platform, focusing on his preaching methods. This research uses a qualitative approach with digital ethnography. Journals, books, electronic documents, and da'wah content analysis are used as research data. Data collection techniques include observation, content analysis, and documentation. Data analysis is done through data reduction, presentation, and conclusion drawing. This research was conducted from June to December 2024. The results of this study show that the integration of traditional preaching and the adaptation of contemporary preaching through the method of dialogue creates religious participation among audiences. He can implement interactive verbal and non-verbal communication in his preaching—the YouTube channel of KH. Anwar Zahid, as a representation of Islamic media, not only conveys religious messages but also facilitates value transformation through communicative-dialogic da'wah methods. This research has implications for da'wah communication patterns in the digital space, positively impacting audience engagement in religious activities.
Downloads
References
Achfandhy, M. I., & Chairunnisa, M. R. (2022). Interactive Da’wah Communication of Ustadz Syam on TikTok. LENTERA, 6(1), 65–82. Retrieved from http://journal.uinsi.ac.id/index.php/lentera/article/view/5280
Afriansyah, A. (2021). Konstruksi, Kontestasi, Fragmentasi, dan Pluralisasi Otoritas Keagamaan Indonesia Kontemporer. Studia Islamika, 28(1). Retrieved from https://search.ebscohost.com/login.aspx?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=02150492&AN=150621618&h=6YWGqOrmLYvlIFBqRKc8qdQuPUzM%2FiyMzWiE%2FbrZjB0qhVh%2Fw1okPcayK%2FYBHuKUdeApS%2BZ3tSXFObUAnvpuQA%3D%3D&crl=c
Anshar, M., Djamereng, A., & Ilham, M. (2024). Content Analysis and Audience Receptions of Online Da’wah on YouTube Social Media. Jurnal Komunikasi: Malaysian Journal of Communication, 40(1), 173–18. Retrieved from https://ejournal.ukm.my/mjc/article/view/57867
APJII. (2024). Asosiasi Penyelenggara Jasa Internet Indonesia (p. 4). p. 4. Jakarta.
Aprilyawati, F. D., & Nurudin, N. (2022). Strategi komunikasi media Islam alif.id dan ibtimes.id dalam penyebaran paham moderasi. Islamic Communication Journal, 7(1), 35–52. https://doi.org/10.21580/icj.2022.7.1.9044
Awaluddin, A.-. (2023). Dakwah Digital Habib Husein Ja’far Al-Hadar Dalam Penyebaran Syiar Islam Moderat. Idarotuna, 5(2), 153. https://doi.org/10.24014/idarotuna.v5i2.25865
Baidawi, Daulay Hamdan, Khamis, K. bin A. (2024). Religious Expression in the Digital Age: Shalawat Practices among Generation Z. Journal of Asian Wisdom and Islamic Behavior, 2(2), 96–111. Retrieved from https://jawab.web.id/index.php/JAWAB/article/view/85/20
Baidawi, Ismail, M. bin A. (2023). Study of Ustaz Hanan Attaki’s Da’wah Message on the Instagram Account @hanan_attaki. Jurnal Ilmu Dakwah Dan Komunikasi, 7(2), 87–101. Retrieved from https://journal.uinsi.ac.id/index.php/lentera/article/view/7327
Baidawi. (2025). Shaping Virtual Religious Authority: The Power of Digital Media on Micro-Celebrity Da’i. Journal of Asian Wisdom and Islamic Behavior, 3(1). https://doi.org/10.59371/jawab.v3i1.93
Castrawijaya, C. (2023). Da’i Technology Literacy in Perspective of the Qur’an. Ilmu Dakwah: Academic Journal for Homiletic Studies, 17(1), 19–38. Retrieved from https://journal.uinsgd.ac.id/index.php/idajhs/article/view/25807
Dianto, I., Don, A. G. Bin, Khusairi, A., & Toni, H. (2025). The Da’wah Movement and Indonesia’s Moral Crisis: Between Mental Revolution and Akhlak Revolution. MUHARRIK: Jurnal Dakwah Dan Sosial, 8(1), 123–148. Retrieved from https://ejournal.insuriponorogo.ac.id/index.php/muharrik/article/view/6910
Estuningtyas, R. D. (2021). Strategi Komunikasi dan Dakwah Pada Kalangan Milenial di Era Modernisasi. Muttaqien; Indonesian Journal of Multidiciplinary Islamic Studies, 2(1), 75–86. Retrieved from http://e-jurnal.staimuttaqien.ac.id/index.php/mtq/article/view/113
Fabriar, S. R., Fitri, A. N., & Fathoni, A. (2022). Podcast: Alternatif Media Dakwah Era Digital. An-Nida: Jurnal Komunikasi Islam, 14(1), 1–6. Retrieved from https://ejournal.unisnu.ac.id/JKIN/article/view/3212
Fajrussalam, H., Nuratilah, A. S., Cahyani, A. P., Nada, M., & Fazrian, M. D. (2022). Keefektifan Sense of Humor sebagai Media Dakwah. FONDATIA, 6(2), 303–313. Retrieved from https://ejournal.stitpn.ac.id/index.php/fondatia/article/view/1820
Fauziah, Diya Annisaul dan Santoso, B. R. (2021). The Contestation of da’wa on Youtube: Comparative study of Syubbanul Muslimin and At-Taufiq Shalawat Group. Jurnal Ilmu Dakwah UIN Walisongo Semarang, 41. Retrieved from https://journal.walisongo.ac.id/index.php/dakwah/article/view/9419
Handaru, B. I. W. (2021). Tantangan Agama di Era Globalisasi: Analisis Strategi Komunikasi, Karakteristik dan Materi Dakwah. El Madani: Jurnal Dakwah Dan Komunikasi Islam, 2(01), 1–24. Retrieved from https://journal.ptiq.ac.id/index.php/elmadani/article/view/188
Hariya, T. et all. (2021). Fenomena Cyber Religion Sebagai Ekspresi Keberagaman di Internet pada Komunitas Shift. Jurnal Dakwah Risalah, 32(01), 56–74. Retrieved from https://ejournal.uin-suska.ac.id/index.php/risalah/article/view/11626/0
Hidayatullah, Syarif, Dharmawan S, Z. (2003). Islam Virtual, Keberadaan Dunia Islam di Internet. Ciputat: Mifta.
Hilmi, M. (2021). Youtube as Da’wah Media Innovation in Disruption Era. MUHARRIK: Jurnal Dakwah Dan Sosial, 4(01), 21–31. Retrieved from https://ejournal.insuriponorogo.ac.id/index.php/muharrik/article/view/234
Hine, C. (2000). Virtual Etnography. London: Sage Publication.
Ilahi, W. (2010). Komunikasi Dakwah. Bandung: Remaja Rosdakarya.
Ismiati, I., Sofiatin, S., & Zuhriyah, L. F. (2024). Desain Dakwah Ustadz Hanan Attaki melalui Media Sosial Instagram @ayah_amanah. Anida (Aktualisasi Nuansa Ilmu Dakwah), 24(1), 21–42. https://doi.org/10.15575/anida.v24i1.34626
Istiqomalia Yuntarti. (2022). Metode Dakwah Dalam Menghadapi Perkembangan Budaya Populer . Inteleksia: Jurnal Pengembangan Ilmu Dakwah, 4(2), 361–378.
Khairiyani, E. S. (2022). YouTube content commodification: a critical discourse analysis on Deddy Corbuzier’s channel. Jurnal Studi Komunikasi, 6(1), 213–234. Retrieved from https://ejournal.unitomo.ac.id/index.php/jsk/article/view/4439
Komalasari, R. (2024). Pola Komunikasi Dakwah Kyai Kamal Sutiana dalam Membina Akhlak Santri: Penelitian di Pondok Pesantren Al-Hikmah Sodonghilir. UIN Sunan Gunung Djati Bandung.
Lasswell, H. (1960). The Structure and Function of Communication in Society. Urbana: University of Illinois Press.
Maharani, D. S., & Nurfadilah, A. A. (2023). Komunikasi Dakwah Habib Husein Ja’far Al-Hadar terhadap Generasi-Z. Jurnal Ilmu Sosial, Humaniora Dan Seni, 1(4), 653–661. Retrieved from http://jurnal.minartis.com/index.php/jishs/article/view/928
Muhazzib, N., & Hapsari, T. B. (2025). Digital Preaching Rhetoric on Tiktok Media: Case Study of Habib Husein Ja’far Account. MUHARRIK: Jurnal Dakwah Dan Sosial, 8(1), 199–212. Retrieved from https://ejournal.insuriponorogo.ac.id/index.php/muharrik/article/view/7553
Nuhaza, I., Ghoni, A., Eken, M., & Adeni, A. (2025). Integration of Public Relations Values in KiaiKanjeng Cultural Da’wah Communication on the CakNun. com YouTube Channel. Lentera: Jurnal Ilmu Dakwah Dan Komunikasi, 9(1), 59–86. Retrieved from https://journal.uinsi.ac.id/index.php/lentera/article/view/10434
Purbajati, H. I. (2021). Telaah Dakwah Virtual sebagai Perkembangan Metode Dakwah Islam di Era Modern. MODELING: Jurnal Program Studi PGMI, 8(2), 202–214. Retrieved from http://jurnal.stitnualhikmah.ac.id/index.php/modeling/article/view/938
Qadaruddin, Muhammad, Bakri, W. (2022). Postmillenial Netizens’ Reception of Da’wah Messages on Social Media. KOMUNIKA: Jurnal Dakwah Dan Komunikasi, 16(2), 117–128. Retrieved from https://ejournal.uinsaizu.ac.id/index.php/komunika/article/view/6428
Richard West dan Lynn Turner. (2008). Pengantar Teori Komunikasi. Jakarta: Salemba Humanika.
Yusuf, Y. M. (2025). Da’wah Communication and the Hijrah Youth Movement: Islamic Identity and Social Change in Bandung. MUHARRIK: Jurnal Dakwah Dan Sosial, 8(1), 67–79. Retrieved from https://ejournal.insuriponorogo.ac.id/index.php/muharrik/article/view/7072
Zafri, N. D., Opir, H., & Yahaya, A. M. (2023). Dakwah Interaktif Terhadap Golongan Belia Melalui Media Sosial: Interactive Preaching Towards Youth Through Social Media. Journal of Fatwa Management and Research, 28(2), 54–69. Retrieved from https://jfatwa.usim.edu.my/index.php/jfatwa/article/view/528
Zahid, A. (2018). Anza Channel KH. Anwar Zahid. Retrieved from Youtube website: https://www.youtube.com/@AnzaChannelKHAnwarZahid
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Mubasit .
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The author(s) retain/s the copyright and grant/s Muharrik: Jurnal Dakwah dan Sosial the first publication rights licensed under the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) , which allows others to access (search, read, download and quote), share (copy and redistribute the material in any media or format) and adapt (mix, modify and develop) works for legitimate non-commercial purposes, with recognition of the authorship of the work and its initial publication in this journal.
