A Contextual Da'wah Model in Indonesian Islam: Examining the Thought of AGH Sanusi Baco
Keywords:
da'wah thoughts, mad'u perceptions, AGH. Sanusi BacoAbstract
Contemporary da‘wah studies have predominantly focused on digital preaching, Islamic popular culture, and transnational religious movements, while paying limited attention to contextual da‘wah models rooted in the intellectual traditions of local Indonesian ulama. As a result, the interaction between maslahat-oriented Islamic reasoning, ethical communication, and charismatic religious authority in shaping adaptive da‘wah practices remains insufficiently explored. This study aims to analyze the da‘wah thought of AGH. Sanusi Baco, examine audience perceptions of his preaching practices, and formulate a contextual maslahat-oriented da‘wah framework. This research employs a qualitative approach using observation, in-depth interviews, and documentation as primary data collection techniques. The data were analyzed through an interactive model consisting of data reduction, data display, and conclusion drawing. Data credibility was ensured through source triangulation, methodological triangulation, and member checking with informants. The findings demonstrate that AGH. Sanusi Baco’s da‘wah is constructed through three interconnected dimensions: first, maslahat-oriented fiqh reasoning grounded in fiqh al-awlawiyyāt; second, ethical communication characterized by simplicity, gentleness, and a non-confrontational approach; and third, moral authority established through exemplary conduct and ethical consistency. This study proposes a contextual maslahat-oriented da‘wah framework integrating rational religious consideration, ethical message delivery, and personal integrity as the basis of effective preaching. The novelty of this study lies in its integrative framework connecting Islamic legal reasoning, interpersonal da‘wah communication, and charismatic authority within the tradition of local Indonesian ulama. Theoretically, the study enriches contemporary da‘wah scholarship, while practically offering an analytical model for adaptive and socially inclusive da‘wah practices in plural Muslim societies.
References
Ahmad, A. K. (2012). PANDANGAN HIDUP KHM SANUSI BACO, Lc. Al-Qalam, 18(2), 310–318.
Al-Shatibi, A. I. (2003). Al-muwafaqat fi usul al-Shariah. Al-Maktabah Al-Tawfikia.
bin Muhammad, I. A. H. M. (2008). al-Ghazali, al-Mustasfa min ‘Ilmi al-Ushul. Cet. I, Beirut: Dar Al-Kutub Al-‘Ilmiyah.
Campbell, H. A., & Bellar, W. (2022). Digital religion: The basics. Routledge.
Campbell, H. A., & Tsuria, R. (2021). Digital religion: Understanding religious practice in digital media. Routledge.
Fisol, W. N. M., Radzi, N. Z. M., & Othman, Y. (2017). The engineering of Islamic legal opinion (Ijtihad) on the Maqasid Al-Shariah development in the assessment of Islamic financial products. International Journal of Academic Research in Business and Social Sciences, 7(4), 945–956.
Halim, W. (2012). Arung, Topanrita dan Anregurutta dalam Masyarakat Bugis Abad XX. Al-Ulum, 12(2), 317–334.
Hannan, A., & Mursyidi, A. F. (2023). Social media and the fragmentation of religious authority among Muslims in contemporary Indonesia. Digital Muslim Review, 1(2), 84–104.
Hannan, H. (2023). Under the Guidance of the Prophet: Charisma and Religious Authority in Contemporary Madura, Indonesia. Islamica: Jurnal Studi Keislaman, 17(2), 335–364.
Hendra, T., Adzani, S. A. N., & Muslim, K. L. (2023). Dakwah Islam dan kearifan budaya lokal: konsep dan strategi menyebarkan ajaran Islam. Journal of Da’wah, 2(1), 65–82.
Ibrahim, M., Larasati, N. D., & Putri, K. M. C. (2023). Communication Psychology in the Frame of Da’wah: Urgency and Theory. Jurnal Audiens, 4(4), 621–631.
Ifandy, T., & Hasanah, I. (2024). Maslahat (Benefits) in Fiqh Awlāwiyāt: A Comparison between Yūsuf al-Qarādhawī’s View and Abdus Salam Alī al-Karbulī’s. Al-’Adalah, 21(1), 1–24.
Indonesia, S. (2021). Kementerian Agama Republik Indonesia. Al-Qur’an Tajwid Dan Terjemah.
Irhamdi, M. (2019). Keberagaman Mad’u Sebagai Objek Kajian Manajemen Dakwah: Analisa Dalam Menentukan Metode, Strategi, Dan Efek Dakwah. Journal Manajemen Dakwah, 5(1), 55–71.
Khaerunnisa, K. (2021). KOMUNIKASI DAKWAH WASHATIYAH KH. SANUSI BACO LC. Jurnal Dakwah Tabligh, 22(2).
Kusnawan, H. A. (2025). BLUEPRINT DAKWAH PEMETAAN POTENSI UNTUK EFEKTIVITAS PEMBINAAN UMAT. Greenbook Publisher.
Mazuki, S. A., Abdullah, M. S., & Mustafa, M. F. (2024). Penentuan Al-Awlawiyyāt Maṣlahah Dan Mafsadah Dalam Fatwa Perubatan Di Malaysia:(Determination of Al-Awlawiyyāt Mashlahah and Mafsadah in Medical Fatwa in Malaysia). Online Journal of Research in Islamic Studies, 11(1), 113–130.
Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Qualitative data analysis. sage.
Qadaruddin, M. (2019). Pola Baru Dakwah Plural. Kaaffah Learning Center.
Sakdiah, H. (2016). Komunikasi interpersonal sebagai strategi dakwah rasulullah (perspektif psikologi). Alhadharah: Jurnal Ilmu Dakwah, 15(30), 1–13.
Septiana, N. N., & Khoiriyah, Z. (2024). Metode penelitian studi kasus dalam pendekatan kualitatif. Didaktik: Jurnal Ilmiah PGSD STKIP Subang, 10(04), 233–243.
Sugiyono, D. (2013). Metode penelitian pendidikan pendekatan kuantitatif, kualitatif dan R&D.
Suhardi, S. (2024). Dakwah Bi Al-Hal Agh. Sanusi Baco in Building Social Interaction With the Community. TOPLAMA, 1(3), 122–136.
Tauhid, M., Said, N. M., & Muhammad, F. (2023). Retorika Dakwah AGH. Sanusi Baco. Jurnal Mercusuar, 4(1), 76–97.
Utomo, B. (2025). Kompetensi Fikih Da’i Dalam Menyelesaikan Persoalan Kontemporer dan Pemberian Rekomendasi Dakwah. Ad-DA’WAH, 23(1), 71–87.
Weber, M. (1978). Economy and society: An outline of interpretive sociology (Vol. 2). University of California press.
Zakaria, M. (2024). Peran Dakwah Kontekstual dalam Menjawab Dinamika Penetapan Hukum Islam Kontemporer. MAQOSID (Jurnal Studi Keislaman Dan Hukum Ekonomi Syariah), 12(2), 76–96.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Suhardi
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The author(s) retain/s the copyright and grant/s Muharrik: Jurnal Dakwah dan Sosial the first publication rights licensed under the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) , which allows others to access (search, read, download and quote), share (copy and redistribute the material in any media or format) and adapt (mix, modify and develop) works for legitimate non-commercial purposes, with recognition of the authorship of the work and its initial publication in this journal.
