Proses Pengolahan dan Pemasaran Keripik Tempe di Desa Gundik

Fathin Nada; Ahmad Kirom

doi:10.37680/ssa.v0i0.3672

Fathin Nada Institut Agama Islam Sunan Giri Ponorogo
Ahmad Kirom Institut Agama Islam Sunan Giri Ponorogo

DOI: https://doi.org/10.37680/ssa.v0i0.3672

Keywords: Marketing; Strategy; Method; Innovation

Abstract

A Tempe-making businesses in Village are mostly carried out in home industries or home industries. this research, the aim is to find out the Marketing Improvement of Tempe Chips in Gundik Secaa Village Online & Offline. This community service uses the ABCD (Asset-Based Community Development) approach, which is an approach in community service by seeing and knowing the strengths and assets that exist to create an empowered community. The marketing of tempe chips Mr. Miswanto & Mrs. Suyatmi underwent a slight change, starting to promote this product by entrusting it to shops so that now consumers can directly buy at home (Offline) or order via online. Based on Mandiri's asset identification, this tempe chip product still requires innovation both in terms of product and marketing to maintain product quality.

References

Firdaus, Muhammad. 2010.Manajemen Agribisnis.Bumi Aksara. Jakarta. Amaleee: Indonesia Journal of Community Research and Egagement, 1(2), hlmn:8 https://doi.org/10.37680/amalee.vli2.408
Cooper, R. G. (2005). Product Innovation. Basic books. Amalee: Indonesian Journal of Community Research and Engagement | Vol. 3 No. 1 (2022)97-111
Hartini, S. (2012). Peran Inovasi: Pengembangan Kualitas Produk dan Kinerja Bisnis. J Manaj Dan Kewirausahaan, 14(1), 83–90. https://doi.org/10.9744/jmk.14.1.83-90
Andriani, S., Nisful, L., Nurul, F., & dkk. (2021). Pendekatan ABCD Untuk Meningkatkan Literasi Di Madrasah. Buletin Abdi Masyarakat, 01(02). Amalee: Indonesian Journal of Community Research and Engagement | Vol. 3 No. 1 (2022)97-111
Ariani, S. C. (2015). Analisis Implementasi Pengendalian Mutu Pada Proses Produksi Keripik Kentang Umkm Albaeta Di Kabupaten Banjarnegara. Departemen Manajemen Fakultas Ekonomi Dan Manajemen Institut Pertanian Bogor
Maulana, A. (2020). Analisis Strategi Usaha Ukm Keripik Tempe Pada Sentra Industri Tempe Sanan Kota Malang. In Published online. Universitas Muhammadiyah Malang.
Fadhilah, D. A., & Pratiwi, T. (2021). Strategi Pemasaran Produk UMKM Melalui
Penerapan Digital Marketing. Jurnal Ilmiah Manajemen, XII, 17–22.
http://journal.ikopin.ac.id/index.php/coopetition/article/view/279/151
Kotler, Philip dan Gary Armstrong, 2001.Prinsip-Prinsip Pemasaran Jilid 1 Edisi
Kedelapan. Jakarta: Erlangga
Hasanah, H. N., Kusnandar, & Setyowati. (2020). Strategi Pemasaran Keripik Tempe Di Kecamatan Pedan Kabupaten Klaten. Jurnal AGRISEP Kajian Masalah Sosial
Ekonomi Pertanian Dan Agribisnis, 1, 27–42.
Firdaus, M. I., Azizah, P. N., & Sa’adah, R. (2022). Pentingnya Digital Marketing
Sebagai Strategi Pemasaran UMKM Di Era 4.0. Jurnal Graha Pengabdian,
4(2),154–162.
Utomo, S. H., Qurrata, V. A., Purnamasari, V., & Seprillina, L. (2019). Peningkatan Omset Penjualan Melalui Media Sosial Pada Usaha Kecil Menengah Alas Kaki Berbahan Kulit.