Fenomena Ngopi di Coffee Shop Pada Gen Z

Marsha Azzahra; Ade Irfan Abdurahman; Alamsyah Alamsyah

doi:10.37680/ssa.v1i2.3991

Marsha Azzahra Universitas Islam Syekh Yusuf, Tangerrang
Ade Irfan Abdurahman Universitas Islam Syekh Yusuf, Tangerrang
Alamsyah Alamsyah Universitas Islam Syekh Yusuf, Tangerrang

DOI: https://doi.org/10.37680/ssa.v1i2.3991

Keywords: Activity, Coffee, Coffee Shop

Abstract

This study aims to identify, describe and demonstrate the phenomenon of drinking coffee in a coffee shop for Gen Z in Tangerang City and to find out, describe and demonstrate the meaning of Gen Z in Tangerang City for the coffee phenomenon. The research method that will be used by researchers is qualitative research. The research was conducted using a qualitative descriptive research type with a phenomenological approach. Research data sources are divided into 2 (two), namely primary data sources and secondary data sources. data collection methods, namely observation, interviews and documentation. The triangulation used is source triangulation, data collection technique triangulation and time triangulation. Data analysis techniques used are Data Reduction (Reduction), Data Presentation (Display), and Drawing Conclusions and Verification (Conclusion). The results of the study show that there are several reasons why Generation Z engages in coffee activities at coffee shops. The reason for the Z generation to do coffee activities in coffee shops is based on the mind that needs peace and as a motive for entertainment for each individual. In relation to oneself, it is understood that drinking coffee is not just enjoying a cup of coffee, but drinking coffee in a coffee shop also provides a comfortable atmosphere for each individual. In connection with the public seeing how the views of other people towards informants and coffee activity in the coffee shop are also seen as things to establish good social relations and the meaning of coffee in a coffee shop is seen as something fun so that it can raise mood and mood, as well as a medium self-actualization as well as a medium in obtaining prestige values.

References

Adji, M., & Rahayu, L. M. (2019). Representasi Gaya Hidup Dan Tradisi Minum Kopi Dalam Karya Sastra. Patanjala : Jurnal Penelitian Sejarah Dan Budaya, 11(3), 381. Https://Doi.Org/10.30959/Patanjala.V11i3.523
Badan Pusat Statistik. (2020). Statistik Kopi Indonesia 2020. Bps-Statistics Indonesia.Https://Www.Bps.Go.Id/Publication.Html?Publikasi%5btahunjudul%5d=2020&Publikasi%5bkatakunci%5d=Tatistik+Kopi+Indonesia+2020&Publikasi%5bcekjudul%5d=0&Yt0=Tampilkan
Djami, M. B. (2020). Ngopi: Memaknai Aktivitas Minum Kopi Dalam Konteks Budaya Populer. SOLA GRATIA: Jurnal Teologi Biblika Dan Praktika, 1(1).
Harnati Rafiastuti, S. (2018). Perbedaan Antara Kopi Robusta Dan Arabika. Cybext.Pertanian.Go.Id.
Hastuti, D. S. (2018). Kandungan Kafein Pada Kopi Dan Pengaruh Terhadap Tubuh. Media Litbangkes, 25(3), 185–192.
Herlina. (2013). Perkembangan Masa Remaja (Usia 11/12 – 18 Tahun). Mengatasi Masalah Anak Dan Remaja, 1–5. Https://Doi.Org/Https://Doi.Org/10.1016/J.Jvoice.2013.08.014
Hurlock, E. B. (2011). Psikologi Perkembangan, Suatu Pendekatan Sepanjang Rentang Kehidupan. Erlangga.
Irawan, D., Fauji, D. A. S., DEVIANA, L., & Al-Aradatin, S. A. (2020, September). Kontruksi Budaya Ngopi Bagi Generasi Millenial Di Kota Kediri. In Prosiding Seminar Nasional Manajemen, Ekonomi, Dan Akuntansi (Vol. 5, No. 1). Fakultas Ekonomi Universitas Nusantara PGRI Kediri.
Juneman. (2011). Teori Aktivitas Dan Dilema Sosial Pembahasan Teori Aktivitas. 2(45), 826–837.
Karen A. Foss & Stephen W. Littlejohn. (2016). Ensiklopedia Teori Komunikasi (Edisi Pertama). Kencana.
Maghfiroh, A. R. (2019). Pengaruh Kafein Dalam Kopi Pada Perhatian : Penelitian Eksperimen Di Pondok Pesantren As-Salafiyyah Yogyakarta.
Margono. (2007). Metodologi Penelitian Pendidikan. Rineka Cipta.
Nadhyafari. (2017). Konsep Kopi. Bab Ii.
Https://Eprints.Umm.Ac.Id/41785/3/Jiptummpp-Gdl-Nadhyafari-48283-3-Babii.Pdf
Nastasi, B. K., Arora, P. G., & Varjas, K. (2017). The Meaning And Importance Of Cultural Construction For Global Development. International Journal Of School And Educational Psychology, 5(3), 137–140. Https://Doi.Org/10.1080/21683603.2016.1276810
Nurikhsan, F. (2019). Fenomena Coffe Shop Di Kalangan Konsumen Remaja. Widya Komunika, 9(2), 137-144.
Norman K Denzine & Yvona S. Lincoln. (2018). Sage Handbook Of Qualitative Research. (Thousand Oaks (Ed.)). Sage Publications.
Novinka, K., & Rinawati, R. (2022, August). Konstruksi Makna Budaya Ngopi sebagai Sarana Komunikasi Antarpribadi Remaja. In Bandung Conference Series: Communication Management (Vol. 2, No. 2, pp. 799-805).
Raco, J. (2010). Metode Penelitian Kualitatif. Grasindo.
Salendra, S. (2014). Coffee Shop As a Media for Self-Actualization Today's
Sartika, R. (2017). Pergeseran Budaya Ngopi Di Kalangan Generasi Muda Di Kota Tanjungpinang. Foreign Affairs, 91(5), 1689–1699. Http://Jurnal.Umrah.Ac.Id/Wp-Content/Uploads/Gravity_Forms/1-Ec61c9cb232a03a96d0947c6478e525e/2017/02/Jurnal35.Pdf
Sugiyono. (2009). Memahami Penelitian Kualitatif. Alfabeta.
Suryani, C. D., & Kristiyani, D. N. (2021). Studi Fenomenologi Pada Gaya Hidup Baru Anak Muda Sebagai Pengunjung Coffee Shop Di Kota Salatiga. Precious: Public Relations Journal, 1(2), 177-201.
Taqwadin, D. A., Sulaiman, A. N., Akmal, S., & Fauzan, I. (2019). Potensi Budaya Minum Kopi (Ngopi) dalam Membangun Kembali Koeksistensi Masyarakat Aceh Paska Konflik. Jurnal Ilmiah Islam Futura, 19(1), 86-102.
Zakaria, M. G. (2021). Budaya Konsumerisme Di Kalangan Remaja: Penelitian Budaya Ngopi Di Kalangan Remaja Kelurahan Cipadung Kota Bandung (Doctoral Dissertation, Uin Sunan Gunung Djati Bandung).
Yugantara, P., Susilo, R. K. D., & Sulismadi, S. (2021). Gaya Hidup Ngopi Sebagai Perilaku Konsumsi. Al-Mada: Jurnal Agama, Sosial, Dan Budaya, 4(1), 126-137