Pendampingan Pemasaran Digital Marketing Tas Anyaman Melalui Media Sosial Facebook Di Desa Prajegan Sukorejo Ponorogo

Ratna Sari; Asfahani Asfahani; Suad Fikriawan

doi:10.37680/ssa.v0i0.5933

Ratna Sari Institut Agama Islam Sunan Giri Ponorogo, Indonesia
Asfahani Asfahani Institut Agama Islam Sunan Giri Ponorogo, Indonesia
Suad Fikriawan Institut Agama Islam Sunan Giri Ponorogo

DOI: https://doi.org/10.37680/ssa.v0i0.5933

Keywords: Digital Marketing, Facebook, Community Empowerment, Small Business Sustainability

Abstract

This study aims to assist basketry craftsmen in Prajegan Village, Sukorejo, Ponorogo, in utilizing Facebook as a marketing tool to increase their product sales. Using the Asset-Based Community Development (ABCD) method, the research identifies local strengths and assets as the foundation for developing a digital marketing strategy. Intensive training and mentoring were provided to enhance the craftsmen's digital skills, particularly in managing Facebook as a promotional platform. The results indicate that this mentoring successfully improved the craftsmen's ability to use Facebook effectively, leading to a significant increase in their product sales. The implementation of this method demonstrates that an asset-based approach and tailored training can empower communities and support the sustainability of small businesses.

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