Pengaruh Desain Kemasan dan Pengiriman Produk Pecah Belah terhadap Keputusan Pembelian Konsumen di Perusahaan Jeeahomeware

Mario Ananda Viegas Simamora; Ronda Deli Sianturi; Dwi Pertiwi Anggraini

doi:10.37680/ssa.9814

Authors

Mario Ananda Viegas Simamora Universitas Budi Darma Medan
Ronda Deli Sianturi Universitas Budi Darma Medan
Dwi Pertiwi Anggraini Universitas Budi Darma Medan

DOI:

https://doi.org/10.37680/ssa.9814

Keywords:

Packaging design; product delivery; purchase decision; Jeeahomeware

Abstract

This study aims to determine the influence of packaging design and delivery of glassware products on consumer purchase decisions at Jeeahomeware. The research method uses a quantitative approach with multiple linear regression analysis techniques. The research sample of 96 respondents was obtained through the purposive sampling method with the criteria of having bought Jeeahomeware glassware products at least twice in the last three months. The results of the partial test (t test) showed that the packaging design had a significant effect on the purchase decision with a t-value of 3.331 > t table 1.984 and a significance of 0.001 < 0.05. The delivery variable of glassware products also had a significant effect with t calculated 4.880 > t table 1.984 and significance 0.000 < 0.05. The results of the simultaneous test (F test) showed that F calculated 40.843 > F table 3.09 with a significance of 0.000 < 0.05, which means that the two variables together had a significant effect on the purchase decision. A determination coefficient value (R²) of 0.471 indicates that 47.1% of the variation in purchasing decisions can be explained by packaging design and product delivery, while 52.9% is influenced by other factors outside of this study. The conclusion of this study is that the packaging design and delivery of glassware products have a positive and significant effect, both partially and simultaneously, on consumer purchasing decisions at Jeeahomeware. Improving packaging quality and delivery reliability is expected to be able to encourage buying interest and consumer loyalty.

References

Afianto, R. A., & Waskito, J. (2025). Impact of Greenwashing and Perceived Value on Purchase Intention in the Bottled Drinking Water Industry: Mediating Role of Trust. Journal of Enterprise and Development, 7(1), 79–91. https://doi.org/10.20414/jed.v7i1.12795

Afrizal, M. D. (2021). Analisis Kualitas Produk, Resiko Pengiriman, Dan Kebijakan Pengembalian Barang Terhadap Kepuasan Konsumen Shopee Di Soloraya.http://eprints.ums.ac.id/id/eprint/95506%0Ahttp://eprints.ums.ac.id/95506/1/Naskah Publikasi Daffa.pdf

Aprelyani, S., Ali, H., & Hadita, H. (2024). Pengaruh Harga, Kualitas Produk dan Minat Beli Produk Skincare Somethinc Terhadap Keputusan Pembelian di E-Commerce Shopee pada Generasi Z. Jurnal Manajemen Dan Pemasaran Digital, 2(3), 163–173. https://doi.org/10.38035/jmpd.v2i3.177

Aryadutha, V. D., & Budhisantosa, N. (2024). Pengembangan Aplikasi Supply Chain Management Berbasis Web Untuk Optimalisasi Manajemen Persediaan Di Toko Agen Sinar Jaya. Journal of Computer Science and Information Technology, 2(1), 39–50. https://doi.org/10.70248/jcsit.v2i1.1264

Aubrey Wijaya, William Vincent, & Mangihut Tampubolon. (2024). Pengaruh Customer Experience Terhadap Keputusan Pembelian Produk Karung Goni Dan Kotak. Journal of Trends Economics and Accounting Research, 4(3), 640–646. https://doi.org/10.47065/jtear.v4i3.1027

Bahri, S., & Widodo, A. M. (2024). Penerapan Algoritma Pengklasifikasi Untuk Mengukur Kepuasan Pelanggan E-Commerce (Studi Kasus : Shopee). Https:/ /E-Journal.Naureendigition.Com/Index.Php/Mj, 03(01), 101–114. https://e-journal.naureendigition.com/index.php/mj

Erwin, Ardyan, E., Ilyas, A., Ariasih, M. P., Nawir, F., Sovianti, R., Amaral, M. A. L., Setiawan, Z., Setiono, D., & Musran Munizu. (2023). Digital Marketing : Penerapan Digital Marketing pada Era Society 5.0 - Google Books. In PT Sonpedia Publishing Indonesia.

Farhan, A., & Roroa, N. A. F. (2024). Strategi Maksimalisasi Teknologi E-Commerce Dalam Meningkatkan Kinerja Bisnis di Era Digital. Innovative: Journal Of Social Science Research, 4(1), 10110–10119. https://j-innovative.org/index.php/Innovative/article/view/9066

Ghaniy, S. R. F. (2022). ANALISIS PERSEPSI KONSUMEN TERHADAP VALUE PROPOSITION PERUSAHAAN JASA EKSPEDISI (Studi Kasus pada Konsumen JNE dan DHL di Purwokerto). In הארץ (Issue 8.5.2017).

Gunarsih, C. M., Kalangi, J. A. F., & Tamengkel, L. F. (2021). Pengaruh Harga Terhadap Keputusan Pembelian Konsumen Di Toko Pelita Jaya Buyungon Amurang. Productivity, 2(1), 69–72. https://ejournal.unsrat.ac.id/index.php/productivity/article/view/32911

Hadiid, A., Ar, R., Kaltum, U., & Kirana, D. H. (2024). Analisis Metode Failure Mode and Effects Analysis Pada Layanan Pengiriman B2B di DZL Logistics. 4, 1916–1926.

Hardani, Auliya, N. H., Andriani, H., Fardani, R. A., Ustiawaty, J., Utami, E. F., Sukmana, D. J., & Istiqomah, R. R. (2020). Buku Metode Penelitian Kualitatif dan Kuantitatif R&D. In Revista Brasileira de Linguística Aplicada (Vol. 5, Issue 1).

Hartono, C., & Tjiptodjojo, K. I. (2024). Pengaruh Kesadaran dan Citra Merek terhadap Keputusan Pembelian. JIIP - Jurnal Ilmiah Ilmu Pendidikan, 7(3), 2691–2697. https://doi.org/10.54371/jiip.v7i3.3793

Kaihatu, T. S. (2021). Manajemen Pengemasan (I). https://books.google.co.id/books?id=hA6CCwAAQBAJ&lpg=PP1&hl=id&pg=PR19#v=onepage&q&f=false

Kotler, P., Armstrong, G., & Balasubramanian, S. (2023). Principles of Marketing. In The Economic Journal (Vol. 38, Issue 151). https://doi.org/10.2307/2224326

Latifah, A., & Basuki, U. (2021). Bauran Komunikasi Pemasaran Toko Angentyas Di Kabupaten Temanggung (Deskriptif Kualitatif Bauran Komunikasi Pemasaran Toko Angentyas Di Kabupaten Temanggung). MASSIVE: Jurnal Ilmu Komunikasi, 1(2), 25. https://doi.org/10.35842/massive.v1i2.56

Mansur, D. M., & Putra, A. H. P. K. (2023). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Bengkel Mobil Honda Dealer-Pluit. YUME : Journal of Management, 6(2), 138–151.

Nafisca, N. A., Meidyanputri, C., Kusuma, A. C., Ramadhan, N. A., & Arina, B. (2025). Pengaruh Inovasi Produk terhadap Keputusan Pembelian Konsumen di E-Commerce : Studi pada Pengguna Platform Digital di Surabaya. 2(4), 1–9.

Nisa, P. F. K., & Nasir, M. (2025). THE INFLUENCE OF PRIVATE BRAND AND NATIONAL BRAND ON BRAND LOYALTY WITH PERCEIVED QUALITY AS AN INTERVENING VARIABLE ON TISSUE PRODUCTS IN SOLORAYA. 8(1), 1950–1967.

Nurakhmawati, R., Purnamawati, A., & Fahmi, I. (2022). Pengaruh Kualitas Pelayanan E-Commerce Shopee Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian. Coopetition : Jurnal Ilmiah Manajemen, 13(2), 191–204. https://doi.org/10.32670/coopetition.v13i2.1881

Pantow, H., Ogi, I. W. J., & Pondaag, J. J. (2023). PENGARUH EKSPEKTASI, DESAIN PRODUK DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE SHOPEE (studi kasus pada mahasiswa fakultas ekonomi dan bisnis universitas sam ratulangi). Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 11(4), 1257–1267. https://doi.org/10.35794/emba.v11i4.50786

Ryan, D. (2019). Understanding Digital Marketing Marketing strategies for engaging the digital generation. In Sustainability (Switzerland) (Vol. 11, Issue 1). http://scioteca.caf.com/bitstream/handle/123456789/1091/RED2017-Eng-8ene.pdf?sequence=12&isAllowed=y%0Ahttp://dx.doi.org/10.1016/j.regsciurbeco.2008.06.005%0Ahttps://www.researchgate.net/publication/305320484_SISTEM_PEMBETUNGAN_TERPUSAT_STRATEGI_MELESTARI

Sinambela, F. A., & Sentoso, A. (2021). Analisis Pengaruh Dukungan Selebriti, Desain Kemasan, Media Sosial Terhadap Keputusan Pembelian di Kepulauan Riau. Jurnal Administrasi Dan Manajemen, 11(2), 101–108. https://doi.org/10.52643/jam.v11i2.1760

Yusuf, M., & Ifada, N. (2021). E-Commerce: Konsep dan Teknologi. https://books.google.co.id/books?id=bE6eEAAAQBAJ&lpg=PP1&hl=id&pg=PR2#v=onepage&q&f=false