Konten Akun TikTok Nadiraa Hijab dalam Perspektif Wanita Muslim
##plugins.themes.academic_pro.article.sidebar##
##plugins.themes.academic_pro.article.main##
Abstract
Young Muslim are starting to be interested in buying hijab or clothing products that they see on the TikTok platform because of the visual content that is displayed with its own uniqueness, besides that they are Muslim women who follow fashion trends, as well as Muslim women who try. Follow the trend by using the hijab. One of the TikTok accounts that has a hijab shop in Yogyakarta and always updates its content with products that are currently hits, namely the @Nadiraa-hijab account. The results of observations with rational choice theory glasses, on the @Nadiraa-hijab account, found at least 5 reasons why consumers are interested in buying products from Nadir’s store which they watch through videos on the TikTok platform. Among them are the uniqueness and novelty of video content whose products follow trends, the use of numbers in product endorsements, then the price and quality of goods sold by Nadiraa’s store on his TikTok account @Nadiraa-hijab, then ease of purchase and finally the emotional connection berween fellow communities is built. On social media is judged by the number of likes and comments on the @Nadiraa-hijab assount. Judging from customer comments on Nadiraa’s TikTok account, that they are very happy with the products offered because they are in accordance with the fashion trends of today’s young people, who wear hijab starting from an interest in following fashionable trends, or indeed wearing hijab because they follow shariah in Islam.
##plugins.themes.academic_pro.article.details##
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright:
- Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgment of its initial publication in this journal.
- Author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).
License:
-
Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
-
No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
You are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Amalia;, R. (2012). Aktivitas Dakwah Monika Jufry Melalui Busana Muslimah. Retrieved from //opac.fidkom.uinjkt.ac.id/index.php?p=show_detail&id=4856
Anafarhanah, S. (2019). Tren Busana Muslimah Dalam Perspektif Bisnis Dan Dakwah. Alhadharah: Jurnal Ilmu Dakwah, 18(1), 81. https://doi.org/10.18592/alhadharah.v18i1.2999
Annidaul Aula. (2021). Mahasiswa UIN Sunan Kalijaga Yogyakarta.
Arti kata kerudung - Kamus Besar Bahasa Indonesia (KBBI) Online. Retrieved December 15, 2021, from https://kbbi.web.id/kerudung
Conney;2021. Jumlah Pengguna Aktif Bulanan TikTok Terungkap Halaman all - Kompas.com. Retrieved December 15, 2021, from https://tekno.kompas.com/read/2021/04/19/14020037/jumlah-pengguna-aktif-bulanan-tiktok-terungkap?page=all
Damayanti, S. I. (2014). Perkembangan Desain Busana Muslim Dalam Tinjauan Sosiologis. Corak, 3(1), 53–63. https://doi.org/10.24821/corak.v3i1.2344
Dewi Ummi Raihanun. (2021). Mahasiswa UIN Sunan Kalijaga Yogyakarta.
Douglas, G. and. Teori gerakan sosial. Retrieved November 22, 2021, from https://id.hrvwiki.net/wiki/Social_movement_theory
Indifatul Aniqoh. (2021). Mahasiswa UIN Sunan Kalijaga Yogyakarta.
Indozone;2021. 5 Perancang Busana Muslim Indonesia Terkenal Hingga ke Mancanegara | Indozone.id. Retrieved December 15, 2021, from https://www.indozone.id/beauty/L9sal0v/5-perancang-busana-muslim-indonesia-terkenal-hingga-ke-mancanegara
Kavakci, E., & Kraeplin, C. R. (2017). Religious beings in fashionable bodies: the online identity construction of hijabi social media personalities. Media, Culture and Society, 39(6), 850–868. https://doi.org/10.1177/0163443716679031
Kemenperin;2021. Kemenperin: Jaring Potensi Desainer Muda, Kemenperin Kembali Gelar Kompetisi MOFP. Retrieved December 15, 2021, from https://kemenperin.go.id/artikel/22312/Jaring-Potensi-Desainer-Muda,-Kemenperin-Kembali-Gelar-Kompetisi-MOFP
Merlion;2021. Ini Fungsi dan Kegunaan Hashtag atau Tagar di Media Sosial. Retrieved December 15, 2021, from https://www.kompas.tv/article/100414/ini-fungsi-dan-kegunaan-hashtag-atau-tagar-di-media-sosial
Nadiraa;2021. Tak Berkategori | Nadiraa Hijab. Retrieved December 15, 2021, from https://nadiraahijab.id/category/tak-berkategori/
Nanda Fahrunnisa. (2021). Mahasiswa UIN Sunan Kalijaga Yogyakarta.
Tekxtil;2020. Tips Sukses Membangun Bisnis Fashion Muslim Berdaya Saing di Tingkat Global ala Jenahara Nasution dan Rani Widiastuti - Rekayasa Tekstil UII. Retrieved December 15, 2021, from https://textiles.uii.ac.id/2020/08/31/tips-sukses-membangun-bisnis-fashion-muslim-berdaya-saing-di-tingkat-global-ala-jenahara-nasution-dan-rani-widiastuti/