Peran E-Commerce Sebagai Strategi Pengembangan Bisnis Tas Anyaman Untuk Meningkatkan Daya Saing

##plugins.themes.academic_pro.article.sidebar##

Published Sep 6, 2023
https://doi.org/10.37680/almanhaj.v5i2.3049
Download
PDF
Statistic
Vol 5 No 2 (2023): Hukum dan Pranata Sosial Islam

##plugins.themes.academic_pro.article.main##

Titik Sri Winih
IAIN PONOROGO
Aji Damanuri
Institut Agama Islam Negeri Ponorogo

Abstract

This research aims to identify capabilities and to formulate strategies for the role of e-commerce in developing the woven bag business in order to increase competitiveness. In this study, the problem is that when the market declines, sales of these woven bags do not sell immediately. The population in this study were 5 woven bag craftsmen in the Sambit Ponorogo sub-district. The method used in this research is qualitative with data collection techniques through interviews. The interviews in this research were conducted with the owners of woven bag businesses located in Sambit sub-district. The analysis technique is by using SWOT analysis. The research results show that this woven bag is a local Ponorogo product which has quite large potential if developed. Increasing aspects of production, personnel, marketing, capital, business management and organization are very important aspects in the management of woven bag business development. Meanwhile, from the social and cultural as well as technological aspects, it is an aspect that can be an opportunity for the development of the woven bag business. Regarding marketing, to be competitive with similar businesses, it is necessary to pay attention to several production factors, labor, marketing, capital, and management of the woven bag craft business. Meanwhile, political, regulatory, social and cultural aspects can create opportunities to develop the woven bag business using technology.

##plugins.themes.academic_pro.article.details##

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright:

An author who publishes in Al-Manhaj agrees to the following terms:
  • Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  • Author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgment of its initial publication in this journal.
  • Author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).

License:

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

You are free to:

  • Share — copy and redistribute the material in any medium or format
  • Adapt — remix, transform, and build upon the material for any purpose, even commercially.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Winih, T., & Damanuri, A. (2023). Peran E-Commerce Sebagai Strategi Pengembangan Bisnis Tas Anyaman Untuk Meningkatkan Daya Saing. AL-MANHAJ: Jurnal Hukum Dan Pranata Sosial Islam, 5(2), 1567-1580. https://doi.org/10.37680/almanhaj.v5i2.3049

References

Cichocka, A. (2016). Understanding defensive and secure in-group positivity: The role of collective narcissism. European Review of Social Psychology, 27(1), 283–317.
Hidayat, R., & Khalika, N. N. (2019). Bisnis dan Kontroversi Gerakan Indonesia Tanpa Pacaran. Retrieved October 17, 2019, from tirto.id website: https://tirto.id/bisnis-dan-kontroversi-gerakan-indonesia-tanpa-pacaran-cK25
Ikhwan, M. (2019). Ulama dan Konservatisme Islam Publik di Bandung: Islam, Politik Identitas, dan Tantangan Relasi Horizontal. In I. Burdah, N. Kailani, & M. Ikhwan (Eds.), Ulama, Politik, dan Narasi Kebangsaan. Yogyakarta: PusPIDeP.
Kamba, M. N. (2018). Kids Zaman Now Menemukan Kembali Islam. Tangerang Selatan: Pustaka IIMaN.
Madjid, N. (2002). Manusia Modern Mendamba Allah: Renungan Tasawuf Positif. Jakarta: IIMaN & Hikmah.
Marchlewska, M., Cichocka, A., Łozowski, F., Górska, P., & Winiewski, M. (2019). In search of an imaginary enemy: Catholic collective narcissism and the endorsement of gender conspiracy beliefs. The Journal of Social Psychology, 159(6), 766--779.
Miller, A. E., & Josephs, L. (2009). Whiteness as pathological narcissism. Contemporary Psychoanalysis, 45(1), 93–119.
Rakhmat, J. (1989). Islam Alternatif. Bandung: Mizan