Implications Emergence Platform Tiktok Shop Against Regulations Trade in Indonesia (Analysis of Minister of Trade Regulation No.31 of 2023)
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Abstract
The rapid development of technology has significantly impacted various aspects of human life, one of which is TikTok Shop, a social trading platform in Indonesia that has triggered legal issues and disrupted the e-commerce landscape. This research explores the analysis of Permendag No. 31 of 2023 concerning trade regulations in Indonesia. The method used in this study is a qualitative research method that analyzes the regulations issued by the Minister of Trade, alongside several journals that form the basis of the research. The data in this research article identifies the main legal issues contributing to the platform, including legal protection provided to MSMEs, taxation issues, and the regulations of the Minister of Trade. The results of this research indicate that electronic commerce business actors intending to provide services using an electronic system must register and apply for a commercial transaction permit via the electronic system. One of the government's primary objectives in requiring e-commerce players to register with the electronic system is to protect all stakeholders, including economic actors and consumers. The TikTok Shop feature is one of the reasons the Minister of Trade issued this regulation, as it does not yet have official permission to operate as an e-commerce platform. By complying with existing regulations, the business community can take advantage of the opportunities offered by the e-commerce ecosystem and contribute to building a fair and legal digital business environment.
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How to Cite
Pohan, S., & Rizal, M. (2024). Implications Emergence Platform Tiktok Shop Against Regulations Trade in Indonesia (Analysis of Minister of Trade Regulation No.31 of 2023). AL-MANHAJ: Jurnal Hukum Dan Pranata Sosial Islam, 6(2), 357-372. https://doi.org/10.37680/almanhaj.v6i2.5158
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Eri Yanti Nasution, PH (2020). Development of E-Commerce Business Transactions on Economic Growth in Indonesia. Jesya (Journal of Sharia Economics and Economics), 3(1), 9–17.
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Lismula, RJA (2022). Analysis of the Influence of E-Commerce on the Development of Micro, Small and Medium Enterprises (MSMEs) in West Nusa Tenggara Province. Journal of Finance and Business Digital, 1 (2), 107–118. https://doi.org/10.55927/jfbd.v1i2.1264
Manullang, AIPM, & Yahfizham, Y. (2024). Comparative Analysis of Algorithms on TikTok and Instagram as Content Media in Marketing. Sinar Dunia: Journal of Social Humanities and Educational Sciences Research. 3(1), 99-109.
Muslim, S., Muktar, M., & Diansah, S. (2023). Legal Implications of TikTok Shop Closing on Business Legal Regulations in Indonesia. Journal of Law and Human Rights Wara Sains, 2 (10), 952–963. https://doi.org/10.58812/jhhws.v2i10.713
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Nasution, AM, & Elihami, ZMN (2022). Utilization of TikTok Social Media as a Promotional Strategy in Entrepreneurship from an Islamic Economics Perspective. Jikem: Journal of Computer Science, Economics and Management. 2(2), 3155-3163.
Nor S. A, & Sharifah NSA (2023). The Adaptation of Social Media Marketing Activities in S-Commerce: TikTok Shop. Information Management and Business Review. Vol. 14 no. 1
Oktaviani, AA, Komsiah, S., & Syaifuddin, S. (2022). Uses And Gratification: Testing the Influence of Content in the Tiktok Shop Feature on Consumer Shopping Behavior. IKRA-ITH HUMANIORA: Journal of Social and Humanities, 6 (3), 100–107. https://doi.org/10.37817/ikraith-humaniora.v6i3.2192
Minister of Trade Regulation. (2023). Business Licensing, Advertising, Guidance, and Supervision of Business Actors in Trading via Electronic Systems. Regulatory Database. https://peraturan.bpk.go.id/Details/265202/permendag-no-31-tahun-2023
Pratiwi, K.D. (2022). E-Commerce and Economic Growth in Indonesia: Analysis of Panel Data Regression. Journal of Management And Public Policy, 7 (1), 171–186. https://doi.org/10.14710/gp.7.1.2022.171-186
Prasetyo Sulistyanto, Haerani Husainy, and Budimah. (2023). "Judicial Review of Consumer Protection Against the Distribution of Imported Food." Science collaborative journal. 6 no. 2: 140–46. https://doi.org/10.56338/jks.v6i2.3301.
Priyono, MB, & Sari, DP (2023). The Impact of the Tiktok and Tiktok Shop Applications on MSMEs in Indonesia. Scientific Journal of Educational Vehicles, 9(17), 497-506.
Purwandani, I., Syamsiah, NO, & Nurwahyuni, S. (2023). Perceived Usability Evaluation of TikTok Shop Platform Using the System Usability Scale. Synchronous: Journal and Research in Informatics Engineering. 8(3), 1389–1399.
R, BKN, Octarizal, MA, & Kosase, OS (2023). Mobility, Benefits, and Implementation: Conceptual Realities of Digital Nomad Visas in Indonesia. Batanghari University Jambi Scientific Journal , 23 (2), 1505. https://doi.org/10.33087/jiubj.v23i2.3119
Rena, Humairoh, ID, & Rosmiawati, M. (2023). Normative Problems in Minister of Trade Regulation Number 31 of 2023 Regarding the Prohibition of Social-Commerce on Tiktok Shops. Crepido Journal, 05 (November), 184–195.
Sari, HP, & Pratama, AM (2023). TikTok Shop Closed, Minister of Communication and Information: Policy is Clear, Separation of Social Media and "E-commerce." Kompas.com. https://money.kompas.com/read/2023/10/04/151000426/tiktok-shop-diklik-menkominfo-politik-lalu-besar-pemisahan-media-social
Sari, MN, Septrizarty, R., Farlina, W., Kahar, A., & Nurofik, A. (2022). Analysis of Umkm Business Strategy Through the Use of TikTok Shop Social Media. Journal of Economics and Management Sciences. 5(1).
Seno, RA (2023). Important Points of Minister of Trade Regulation Number 31 of 2023. Tempo.co. https://grafis.tempo.co/read/3419/poin-poin-cepat-permendag-nomor-31-tahun-2023
Sulistiani, E., Ardiansyah, AR, Brena, E., Fransiskus, Yoga, W., & Mustaqim. (2023). Impacts Experienced by Micro, Small and Medium Enterprises Due to Changes in Minister of Trade Regulation Number 50 of 2020. Tambusai Education Journal. Vol 7 no 2.
Syukri, AU, & Sunrawali, AN (2022). Digital Marketing in the Development of Micro, Small and Medium Enterprises. PERFORMANCE: Journal of Economics and Management. Vol. 19(1): 170-182.
Tutik Mustajibah, AT (2021). Dynamics of e-commerce in Indonesia 1999-2015. Sej Educator's Journal. 10(3), 3.11.
Ulya, W. (2023). Legal Protection for Business Actors in TikTok Shop Social Commerce Business Transactions (Positive Legal Perspective and Islamic Law). Journal of Indonesian Comparative of Sharia Law, 6 (1), 18–34. https://doi.org/10.21111/jicl.v6i1.9746
Yadi, D. K., Sood, M., & Martini, D. (2022). Legal Protection for Parties in E-Commerce Transactions According to the Indonesian Legal System. Commerce Law. 2(1). https://doi.org/10.29303/commercelaw.v2i1.1368
Zahra, AM, & Muhammad, HS (2023). "The Influence of Minister of Trade Regulation (PERMENDAG) Number 31 of 2023 on the Development of E-commerce in Indonesia". Hakim: Journal of Legal and Social Sciences. Vol 1 no 4.
Andon, N.S., & Annuar, S.N.S. (2023). The Adaptation of Social Media Marketing Activities in S-Commerce: TikTok Shop. Information Management and Business Review, 47 (1), 100950.
Anestia, C. (2023). Minister of Trade Regulation No. 31 of 2023 Limits the Role of Social Media in Transactions and Payments. DailySocial. https://dailysocial.id/post/permendag-no-31-tahun-2023
Batoebara, Maria Ulfa. (2020) "The Tik-Tok Application Is Exciting Or Stupid." Network Media 3 no. 2: 59–65. https://doi.org/10.46576/jnm.v3i2.849
Damayanti, F., NA, SW, & Lestari, E. (2023). Fulfillment of the Principle of Legal Usefulness in Minister of Trade Regulation no. 31 of 2023. Legislature, 7 (1), 17–31.
Dedon Dianta. (2023). The Urgency of E-Commerce Law Enforcement in Indonesia: A Juridical Review. Current Journal of social and humanities (AJSH). Vol. 3 no 1.
Eri Yanti Nasution, PH (2020). Development of E-Commerce Business Transactions on Economic Growth in Indonesia. Jesya (Journal of Sharia Economics and Economics), 3(1), 9–17.
Firmansyah, H., & Muntaha, A. (2024). Analysis of News Framing on the Closing of the TikTok Shop by the Government in Media Kompas and Republika in 2023. Audience Journal. Vol.5 no.1, doi.org/10.18196/jas.v5i1.346.
Hadi, S. (2023). Research Methodology. ANDI Yogyakarta.
Hakim, AR (2023). Minister of Trade Issues New Trade Regulation, These Are the Conditions for Tiktok Shops to Continue Selling. Coverage 6. https://www.liputan6.com/bisnis/read/5408949/mendag-terbitkan-permendag-baru-ini-besar-tiktok-shop-bisa-terus-jualan?page=2
Husnulwati, S., Hijawati, Yanuarsi, S. (2024). LEGAL GUARANTEES FOR CONSUMERS WHEN MAKING PURCHASES ON E-COMMERCE IN INDONESIA. Unpal Journal. Vol. 22 no. 1.
Irsan, R., Sahrul, Mayasari, RE, Nurapriyanti, T., Yuliana. (2023). Consumer Protection Law in the E-commerce Era: Navigating Consumer Protection Challenges in a Digital Commerce Environment. Wara Sains Law and Human Rights Journal. Vol 02. No 08.
Iskandar, Y., Ningrum, HF, Muhammad, B., Akbar, B., & Putra, UN (2020). The Role of Internal and External Factors. MEA Scientific Journal (Management, Economics and Accounting), 10 (2), 1–10. https://core.ac.uk/download/pdf/327119848.pdf
Jaman, UB, Putri, GR, & Anzani, TA (2021). The Urgency of Legal Protection for Digital Work Copyright. Rechten Journal: Legal and Human Rights Research. 3(1), 9–17.
Kemendag.go.id. (2023). Minister of Trade Regulation Number 31 of 2023. Regulatory Database. https://peraturan.bpk.go.id/Details/265202/permendag-no-31-tahun-2023
Kholifatul, M., & Budi, S. (2024). TikTok Shop Trading Permit Regulations as an Additional Feature of the TikTok Application in Indonesia. USM Law Review Journal. Vol 7 no 1.
Lismula, RJA (2022). Analysis of the Influence of E-Commerce on the Development of Micro, Small and Medium Enterprises (MSMEs) in West Nusa Tenggara Province. Journal of Finance and Business Digital, 1 (2), 107–118. https://doi.org/10.55927/jfbd.v1i2.1264
Manullang, AIPM, & Yahfizham, Y. (2024). Comparative Analysis of Algorithms on TikTok and Instagram as Content Media in Marketing. Sinar Dunia: Journal of Social Humanities and Educational Sciences Research. 3(1), 99-109.
Muslim, S., Muktar, M., & Diansah, S. (2023). Legal Implications of TikTok Shop Closing on Business Legal Regulations in Indonesia. Journal of Law and Human Rights Wara Sains, 2 (10), 952–963. https://doi.org/10.58812/jhhws.v2i10.713
Nadia, U. F, Zahrafani WA S, & Afiffah, W. (2023). "The Influence of TikTok Shop on Traditional Market Traders in Tanjung and Ambulu Markets, Jember Regency." TUTURAN: Journal of Communication, Social and Humanities Sciences. Vol 1 no 4. DOI: https://doi.org/10.47861/tuturan.v1i4.571
Nathania, AR, & Imron, M. (2023). Analysis of MSME Responses and Content Creators to Social Commerce Policy through Minister of Trade Regulation Number 31 of 2023. Journal of Economics and Business. Vol 11 no 3.
Nasution, AM, & Elihami, ZMN (2022). Utilization of TikTok Social Media as a Promotional Strategy in Entrepreneurship from an Islamic Economics Perspective. Jikem: Journal of Computer Science, Economics and Management. 2(2), 3155-3163.
Nor S. A, & Sharifah NSA (2023). The Adaptation of Social Media Marketing Activities in S-Commerce: TikTok Shop. Information Management and Business Review. Vol. 14 no. 1
Oktaviani, AA, Komsiah, S., & Syaifuddin, S. (2022). Uses And Gratification: Testing the Influence of Content in the Tiktok Shop Feature on Consumer Shopping Behavior. IKRA-ITH HUMANIORA: Journal of Social and Humanities, 6 (3), 100–107. https://doi.org/10.37817/ikraith-humaniora.v6i3.2192
Minister of Trade Regulation. (2023). Business Licensing, Advertising, Guidance, and Supervision of Business Actors in Trading via Electronic Systems. Regulatory Database. https://peraturan.bpk.go.id/Details/265202/permendag-no-31-tahun-2023
Pratiwi, K.D. (2022). E-Commerce and Economic Growth in Indonesia: Analysis of Panel Data Regression. Journal of Management And Public Policy, 7 (1), 171–186. https://doi.org/10.14710/gp.7.1.2022.171-186
Prasetyo Sulistyanto, Haerani Husainy, and Budimah. (2023). "Judicial Review of Consumer Protection Against the Distribution of Imported Food." Science collaborative journal. 6 no. 2: 140–46. https://doi.org/10.56338/jks.v6i2.3301.
Priyono, MB, & Sari, DP (2023). The Impact of the Tiktok and Tiktok Shop Applications on MSMEs in Indonesia. Scientific Journal of Educational Vehicles, 9(17), 497-506.
Purwandani, I., Syamsiah, NO, & Nurwahyuni, S. (2023). Perceived Usability Evaluation of TikTok Shop Platform Using the System Usability Scale. Synchronous: Journal and Research in Informatics Engineering. 8(3), 1389–1399.
R, BKN, Octarizal, MA, & Kosase, OS (2023). Mobility, Benefits, and Implementation: Conceptual Realities of Digital Nomad Visas in Indonesia. Batanghari University Jambi Scientific Journal , 23 (2), 1505. https://doi.org/10.33087/jiubj.v23i2.3119
Rena, Humairoh, ID, & Rosmiawati, M. (2023). Normative Problems in Minister of Trade Regulation Number 31 of 2023 Regarding the Prohibition of Social-Commerce on Tiktok Shops. Crepido Journal, 05 (November), 184–195.
Sari, HP, & Pratama, AM (2023). TikTok Shop Closed, Minister of Communication and Information: Policy is Clear, Separation of Social Media and "E-commerce." Kompas.com. https://money.kompas.com/read/2023/10/04/151000426/tiktok-shop-diklik-menkominfo-politik-lalu-besar-pemisahan-media-social
Sari, MN, Septrizarty, R., Farlina, W., Kahar, A., & Nurofik, A. (2022). Analysis of Umkm Business Strategy Through the Use of TikTok Shop Social Media. Journal of Economics and Management Sciences. 5(1).
Seno, RA (2023). Important Points of Minister of Trade Regulation Number 31 of 2023. Tempo.co. https://grafis.tempo.co/read/3419/poin-poin-cepat-permendag-nomor-31-tahun-2023
Sulistiani, E., Ardiansyah, AR, Brena, E., Fransiskus, Yoga, W., & Mustaqim. (2023). Impacts Experienced by Micro, Small and Medium Enterprises Due to Changes in Minister of Trade Regulation Number 50 of 2020. Tambusai Education Journal. Vol 7 no 2.
Syukri, AU, & Sunrawali, AN (2022). Digital Marketing in the Development of Micro, Small and Medium Enterprises. PERFORMANCE: Journal of Economics and Management. Vol. 19(1): 170-182.
Tutik Mustajibah, AT (2021). Dynamics of e-commerce in Indonesia 1999-2015. Sej Educator's Journal. 10(3), 3.11.
Ulya, W. (2023). Legal Protection for Business Actors in TikTok Shop Social Commerce Business Transactions (Positive Legal Perspective and Islamic Law). Journal of Indonesian Comparative of Sharia Law, 6 (1), 18–34. https://doi.org/10.21111/jicl.v6i1.9746
Yadi, D. K., Sood, M., & Martini, D. (2022). Legal Protection for Parties in E-Commerce Transactions According to the Indonesian Legal System. Commerce Law. 2(1). https://doi.org/10.29303/commercelaw.v2i1.1368
Zahra, AM, & Muhammad, HS (2023). "The Influence of Minister of Trade Regulation (PERMENDAG) Number 31 of 2023 on the Development of E-commerce in Indonesia". Hakim: Journal of Legal and Social Sciences. Vol 1 no 4.