Analisis Kemampuan Kepemimpinan Dan Kompetensi Marketing Pada Manager Lazismu Dalam Mempengaruhi Capaian Target Tahunan: Study Kasus Lazismu Wonogiri

Abstract

This study aims to analyze the role of leadership abilities and marketing competencies of the LAZISMU Wonogiri manager in achieving the organization’s annual fundraising targets. Employing a qualitative method with a case study approach, this research explores the leadership styles adopted by the manager, the marketing strategies applied, and the impact of both on the organization's target achievement. Data were collected through in-depth interviews, observations, and documentation to gain insights into the effectiveness of leadership and marketing in a philanthropic organization. The findings reveal that the manager applies transformational and situational leadership styles, which motivate the team, enhance loyalty, and encourage target achievement. Relationship-based marketing competencies and integrated communication strategies significantly contribute to maintaining donor trust and raising public awareness about LAZISMU programs. In conclusion, the combination of inspirational leadership and effective marketing strategies directly supports the annual target achievement of LAZISMU Wonogiri. Recommendations from this study include the importance of continuous training in nonprofit leadership and marketing to improve organizational performance.