Representasi Budaya Bali dalam Film Komang (Analisis Semiotika Roland Barthes)

Abstract

This study analyzes the representation of Balinese culture in the film "Komang" using Roland Barthes' semiotics analysis. The research aims to understand the meaning of Balinese cultural elements represented in the film through denotation, connotation, and myth. A qualitative descriptive method was employed, with primary data obtained through in-depth observation of scenes in the film containing Balinese cultural elements and visual documentation. Secondary data was gathered from relevant previous studies and various supporting literature such as journals, books, and online sources to strengthen the analysis and theoretical context. The findings indicate that the film "Komang" effectively represents Balinese culture through its various audio-visual elements. Aspects of Balinese spiritualism (incense, canang sari, Sanggah Catu) and traditional identity (traditional attire, the term "Meme") are clearly depicted, reinforcing myths such as "Bali as the Island of Gods" and "Clothing as an Inseparable Identity of Balinese Spirituality and Culture." The film also portrays social interactions and traditions through dialogues about differences in qibla and visual representations of pelangkiran, highlights the Galungan holiday, traditional musical elements like gangsa, and culinary aspects such as lawar, all of which form and reinforce Balinese cultural myths.Overall, the film "Komang" successfully utilizes various visual and dialogue markers to represent Balinese culture, not merely as a series of traditions, but as a dynamic system of values and beliefs integrated into every aspect of its society's life, including through the representation of the Ngaben ceremony and the role of ancestors.