Peran Konten Nadia Omara Sebagai Media Dakwah Digital Dalam Membentuk Narasi Keislaman di Era Media Sosial

Abstract

This study aims to analyze the representation of Islamic da'wah values and the persuasive communication strategies employed in Nadia Omara’s digital content within the context of social media-based da'wah. The research adopts a qualitative approach using library research with content analysis as the primary analytical method. The data consist of Nadia Omara’s YouTube content as the primary source, supported by scholarly literature on digital da'wah, persuasive communication, storytelling, and Everett Rogers’ Diffusion of Innovations Theory. The findings reveal that Nadia Omara’s content integrates Islamic moral values through a storytelling approach that combines education, entertainment, and reflective narratives. Although explicit religious messages are primarily found in content concerning the Prophets and their Companions, implicit da'wah values are also represented in historical, crime, mystery, and biographical narratives through messages emphasizing honesty, responsibility, justice, patience, and moral reflection. Furthermore, the study demonstrates that persuasive storytelling functions as an innovative communication strategy that broadens the delivery of Islamic values in digital media, making religious messages more contextual and accessible to contemporary audiences. These findings contribute to the discourse on digital da'wah by highlighting content representation and communication strategies rather than measuring audience perception or behavioral change