Peningkatan Pemasaran Produk Jamu Tradisional Loloh Cemcem melalui Pemasaran Digital di Desa Kintamani

Marketing of Loloh Cemcem Traditional Herbal Products through Digital Marketing in Kintamani Village

Authors

  • I Putu David Adi Saputra Institut Pariwisata dan Bisnis Internasional
  • Kadek Feni Aryati Institut Pariwisata dan Bisnis Internasional

DOI:

https://doi.org/10.37680/jcd.v7i1.7557

Keywords:

Traditional Herbal Medicine, Loloh Cemcem, Digital Marketing, Kintamani Village

Abstract

The increasing interest in traditional herbal medicine like Loloh Cemcem in Kintamani Village faces challenges in digital marketing and market access. Producers lack the skills and resources to promote their products beyond the local area, limiting income and business growth. This community service program aims to improve the marketing of Loloh Cemcem through digital marketing training, covering content creation, social media management, online advertising, and SEO. The program includes a three-day workshop and six months of mentoring, supported by internet access and necessary tools. Target outcomes include a 25% sales increase, 50% growth in social media followers, and improved digital marketing skills. This initiative focuses on empowering local micro-enterprises and aims to sustainably boost the village economy through better marketing of traditional herbal products.

References

Badan Pusat Statistik. (2022). Statistik UMKM di Kabupaten Bangli. BPS.

Kementerian Koperasi dan UKM. (2021). Strategi pemasaran digital untuk UMKM. Kementerian Koperasi dan UKM.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: Strategy, implementation and practice (7th ed.). Pearson.

Sukmawati, S., & Ibrahim, M. (2020). Pemasaran digital untuk UMKM: Strategi dan implementasi. Jurnal Ilmu Manajemen, 8(2), 65–77.

Prasetyo, E. (2021). Pemasaran digital untuk produk tradisional: Peluang dan tantangan. Jurnal Pemasaran, 10(1), 45–56.

Yudhistira, M., & Nurhayati, T. (2022). Pengaruh pemasaran digital terhadap penjualan produk jamu. Jurnal Ekonomi dan Bisnis, 14(3), 220–230.

Baker, M. J., & Hart, S. (2018). The marketing book (7th ed.). Routledge.

Downloads

Published

2025-06-21

How to Cite

I Putu David Adi Saputra, & Kadek Feni Aryati. (2025). Peningkatan Pemasaran Produk Jamu Tradisional Loloh Cemcem melalui Pemasaran Digital di Desa Kintamani: Marketing of Loloh Cemcem Traditional Herbal Products through Digital Marketing in Kintamani Village. Journal of Community Development and Disaster Management, 7(1), 473–491. https://doi.org/10.37680/jcd.v7i1.7557

Issue

Vol. 7 No. 1 (2025): Journal of Community Development and Disaster Management

Section

Articles

License

Copyright (c) 2025 I Putu David Adi Saputra, Kadek Feni Aryati

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

JCD: Journal of Community Development and Disaster Management rekomendasi pencipta untuk memegang hak cipta tanpa batasan dan batasan pencipta untuk memiliki hak publikasi tanpa batasan, juga pemilik hak komersial atas artikel tersebut adalah pencipta.