Strategy for Developing Halal-Certified MSMEs (Case Study of MSMEs in Percut Sei Tuan District)

Authors

  • Nur Hamidah Universitas Islam Negeri Sumatera Utara
  • Muhammad Ikhsan Harahap Universitas Islam Negeri Sumatera Utara
  • Imsar Imsar Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.37680/ijief.v6i1.9772

Keywords:

MSMEs, Halal Certification, SWOT Analysis, Development Strategy

Abstract

Halal certification is a crucial instrument for the development of Micro, Small, and Medium Enterprises (MSMEs), particularly in the culinary sector. This study aims to evaluate the MSME development approach based on halal certification in Percut Sei Tuan District using descriptive qualitative methods. The study involved five culinary MSME actors and one halal certification facilitator as key informants, with data collected from October 2024 to January 2025. Information was collected through observation, interviews with MSMEs and halal certification facilitators, and document review. Data processing was conducted using a SWOT analysis approach to identify internal and external factors influencing the implementation of halal certification. The findings of this study indicate that MSMEs have advantages in the form of using halal raw materials and existing consumer trust, but still have weaknesses in terms of administrative understanding and limited resources. On the other hand, increasing public awareness of halal products and support from government policies can present valuable opportunities, although business competition and legal changes remain challenges. This study concludes that halal certification plays a role not only in fulfilling regulations but also as a strategic step to increase the competitiveness and sustainability of MSMEs if supported by mentoring and capacity building for business actors.

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Published

2026-06-30

How to Cite

Hamidah, N., Harahap, M. I., & Imsar, I. (2026). Strategy for Developing Halal-Certified MSMEs (Case Study of MSMEs in Percut Sei Tuan District). Indonesian Journal of Islamic Economics and Finance, 6(1), 983–500. https://doi.org/10.37680/ijief.v6i1.9772

Issue

Vol. 6 No. 1 (2026)

Section

Articles

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Copyright (c) 2026 Nur Hamidah, Muhammad Ikhsan Harahap, Imsar Imsar

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