Open Education Resources Business Model on Entrepreneurship Orientation

Abstract

his study aims to investigate the effect of the Open Education Resource (OER) Edupreneurship Business Model on students’ Entrepreneurial Orientation. Using a quantitative approach and survey method, the research involved 44 students participating in the MBKM (Merdeka Belajar Kampus Merdeka) entrepreneurship program at the Faculty of Teacher Training and Education, Universitas PGRI Madiun. Primary data were obtained through closed questionnaires developed based on theoretical indicators of the Edupreneurship Resources Business Model and Entrepreneurial Orientation, and validated by experts. Secondary data were sourced from institutional documents, MBKM program reports, entrepreneurship curricula, and relevant scientific publications. The sampling technique used was quota sampling, due to the limited accessibility of the full population. Data were collected using a five-point Likert scale, and analysis was conducted through simple linear regression using SPSS, following classical assumption tests including normality, linearity, and homogeneity. The results show a significant and positive influence of the four components of the edupreneurship business model, content-based, content production, engagement, and business-market models, on students’ entrepreneurial orientation. This orientation includes innovation, proactiveness, risk management, passion, and persistence in starting a business. The study confirms that the integration of open education resources within entrepreneurship education, as facilitated by the MBKM program, can strengthen students' entrepreneurial character and readiness. These findings have implications for policymakers in the field of higher education, particularly in the formulation of strategies that support the development of innovative, value-added, and sustainable entrepreneurship among students. Ultimately, the study contributes to the discourse on how higher education can play a strategic role in shaping young entrepreneurs as part of national economic development.