Youth Economic Empowerment Strategy Based on the Utilization of the YouTube Platform in YouTuber Tapen Bondowoso Village

  • Yazidul Fawaid UIN Kiai Haji Achmad Siddiq Jember
  • Mariyah Ulfah UIN Kiai Haji Achmad Siddiq Jember
  • Nikmatul Masruroh UIN Kiai Haji Achmad Siddiq Jember https://orcid.org/0000-0003-1122-0589
Keywords: Youth Economic Empowerment Strategy, Utilization of YouTube Platform, YouTuber, YouTuber Village

Abstract

Tapen Bondowoso village in Bondowoso Regency has undergone digital transformation, evolving into a YouTuber Village driven by the creative endeavors of its youth. This qualitative phenomenological research investigates the use of the YouTube platform in the village, outlines the youth economic empowerment strategy through content creation, and assesses the economic status of youth pre, and post-empowerment. Utilizing snowball techniques, the researchers identified young YouTubers as informants and employed interviews, observations, and documentation. Findings reveal active community participation in YouTube content creation, motivated by economic and environmental factors. The empowerment strategy encompasses enablement, strengthening, protection, support, and maintenance. Post-empowerment, there is a significant positive impact on the economic conditions of youth, evident in improved income and heightened fulfillment of needs. This research highlights the transformative role of YouTube-based empowerment for both individual youths and the broader Tapen village community.

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Published
2024-01-15
How to Cite
Fawaid, Y., Ulfah, M., & Masruroh, N. (2024). Youth Economic Empowerment Strategy Based on the Utilization of the YouTube Platform in YouTuber Tapen Bondowoso Village. Amalee: Indonesian Journal of Community Research and Engagement, 5(1), 1-19. https://doi.org/10.37680/amalee.v5i1.4186
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