Community Empowerment Program Based on Strengthening Entrepreneurial Competencies and Character

Widialasri Famimsyina; Asmar  Yulastri; Ernawati   Ernawati; Yuliana Yuliana

doi:10.37680/amalee.v6i1.7620

Authors

Widialasri Famimsyina Universitas Negeri Padang, Indonesia
Asmar Yulastri Universitas Negeri Padang, Indonesia
Ernawati Ernawati Universitas Negeri Padang, Indonesia
Yuliana Yuliana Universitas Negeri Padang, Indonesia

DOI:

https://doi.org/10.37680/amalee.v6i1.7620

Keywords:

Business Success, Entrepreneurship, Entrepreneurial Competencies

Abstract

One of the potentials of Nagari Maninjau is the potential of the region and the existence of its MSMEs. However, understanding of the competencies and characteristics of MSME entrepreneurs is still relatively low. In this era of global economic competition, a need to strengthen entrepreneurial competencies and characters. The purpose of this community service is to provide education on the urgency of strengthening entrepreneurial competencies and characters. The method used in this service is participatory action research (PAR) for a full month at the service partner of Nagari Maninjau, Agam. Direct community involvement is seen in several community service activity programs, including, as many as 20 business actors and MSMEs participated in training activities. The results of this service are increased confidence in running a business, several MSME products have been able to carry out digital promotions, improved sales strategies and customer service.

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