Utilizing Stylistics for Advanced English Teaching: Linkages to Literature and Advertising
Keywords:
Stylistics, Advertisement, English Language teaching
Abstract
This research is important in analyzing and describing language styles, which have become one of the linguistics categories. The use of language and language style in literary works has also been studied and is very important for linguistic and literary studies. This article illustrates that stylistic analysis is an effective method to help students improve their reading and appreciation skills. It begins by briefly reviewing how stylistics is applied to teaching English by researchers. It then discusses stylistic analysis and how to do it by providing some examples. Finally, it concludes that teaching advanced English should incorporate stylistics, which are both necessary and practical. Stylistics is one of the sub-topics of learning English in high schools. It can also help students understand advertising language. It also helps students learn foreign languages in English language teaching, such as Indonesian, by preparing them to learn and use foreign languages effectively. Furthermore, Students are expected to be able to understand the language of advertising. To understand the language of advertising, teachers must provide understanding to students through stylistics.
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References
Agbede, G. T. (2016). Stylistics In Advertising: A Comparative Analysis of Selected Bank Advertisement In Newspapers And Magazines From South Africa And Nigeria.
Agustin, E., & Bram, B. (2023). Stylistics Analysis Of “ONE HART,” “Do Not Go Gentle Into That Good Night,” And “Villanelle Of Spring Bells.” Leksema: Jurnal Bahasa Dan Sastra, 8(2), 177–190. https://doi.org/10.22515/LJBS.V8I2.6962
Akyel, A. (1995). Stylistic Analysis of Poetry: A Perspective from an Initial Training Course in TEFL. TESL Canada Journal, 13(1), 63–73. https://doi.org/10.18806/TESL.V13I1.661
Al-Awabdeh, A.-H., Abdo, I. B., Al-Awabdeh, A.-H., & Abdo, I. B. (2017). The Dense Use of Lexicalization in Dialogues by EFL Students at Jordan University-Aqaba. Creative Education, 8(5), 671–677. https://doi.org/10.4236/CE.2017.85052
Amara, A., & Omar, A. (2018). Traumatized Voices in Contemporary Arab-British Women Fiction: A Critical Stylistics Approach. International Journal of English Linguistics, 8(5), 117. https://doi.org/10.5539/IJEL.V8N5P117
Aor, T. (2023). Stylistic analysis of Tivisms in select Nigerian novels. Journal of African History, Culture, and Arts, 3(1), 1–12. https://doi.org/10.57040/JAHCA.V3I1.331
Baloyi, M. J. (2023). Semantic features in English print advertisements: a Xitsonga translation perspective. South African Journal of African Languages, 43(1), 1–9. https://doi.org/10.1080/02572117.2022.2132690
Basilan, M. M., Bibonia, R. M., Braga, G. M., Cabal, J. R., Ocampo, A., Purca, K., Sentillas, R., Fereth, D., & Fajardo, B. (2023). A Stylistic Study Of Liwanag’s Most Liked English Songs Of Ben & Ben. Journal of English Education and Linguistics, 4(2), 74–89. https://doi.org/10.56874/JEEL.V4I2.1586
Benzoukh, H. (2017). Integrating Stylistics In English As A Foreign Language Classes. الأثر, 1. https://doi.org/10.35156/1174-000-028-025
Burke, M. (2018). The Routledge handbook of stylistics. 540.
Cahyani, I., Tunas, S., & Banjarnegara, B. (2023). Stylistic Analysis Of Perfume Advertising Language: Representation Of Gender Issues. CLLiENT (Culture, Literature, Linguistics, and English Teaching), 5(1), 1–19. https://ojs.unsiq.ac.id/index.php/cllient/article/view/4712
Candria, M. (2019). Stylistics: Towards a Linguistic Analysis of Literature. Culturalistics: Journal of Cultural, Literary, and Linguistic Studies, 3(1), 29–34. https://doi.org/10.14710/CULTURALISTICS.V3I1.4176
Clark, U. (2007). Discourse Stylistics and Detective Fiction: A Case Study. Literature and Stylistics for Language Learners, 60–75. https://doi.org/10.1057/9780230624856_6
Clark, U., & Zyngier, S. (2003). Towards a Pedagogical Stylistics. Http://Dx.Doi.Org/10.1177/09639470030124003, 12(4), 339–351. https://doi.org/10.1177/09639470030124003
Craig, H. (2004). Stylistic Analysis and Authorship Studies. A Companion to Digital Humanities, 271–288. https://www.academia.edu/3114753/Stylistic_analysis_and_authorship_studies
Creswell. (n.d.). Research-Design_Qualitative-Quantitative-and-Mixed-Methods-Approaches.
Cushing, I. (2018). Stylistics goes to school. Https://Doi.Org/10.1177/0963947018794093, 27(4), 271–285. https://doi.org/10.1177/0963947018794093
Elnaili, S. M. (2013). A stylistic analysis of Libyan short stories : the connotation of adjectives. LSU Master’s Theses. https://doi.org/10.31390/gradschool_theses.1433
Fitriyani, T., Rangkuti, R., & Mono, U. (2022). Critical Stylistics in Advertisement of Wardah and Revlon Products. CSR International Journal, 2(1), 50–62. https://doi.org/10.35307/CSRIJ.V2I1.36
Gee, J. P. (1992). Discourse Analysis For Language Teachers. Michael McCarthy. Cambridge: Cambridge University Press, 1991. Pp. x + 213. 14.95 paper. Studies in Second Language Acquisition, 14(4), 463–464. https://doi.org/10.1017/S027226310001130X
Giovanelli, M., & Harrison, C. (2022). Stylistics and Contemporary Fiction. English Studies, 103(3), 381–385. https://doi.org/10.1080/0013838X.2022.2043035
Glazirina, S. A. (2022). International Journal Of Human Computing Studies Methods of Teaching Stylistics at Secondary Education. https://journals.researchparks.org/index.php/IJHCS
Hall, G. (2023). Pedagogical stylistics. The Routledge Handbook of Stylistics, 253–267. https://doi.org/10.4324/9780367568887-18
Hussein, A. M., Candidate, M. A., & Al-Saidi, A. H. (2024). Contrast in Matthew Arnold’s The Scholar Gipsy and Kahlil Gibran’s Al-Mawakib: A Contrastive Stylistic Analysis. Journal of the College of Languages (JCL), 0(49), 1–22. https://doi.org/10.36586/JCL.2.2024.0.49.0001
Jaafar, E., & Hassoon, F. (2018). Pedagogical Stylistics as a Tool in the Classroom: An Investigation of EFL Undergraduate Students’ Ability in Analyzing Poetic Language. Arab World English Journal, 9(1), 256–267. https://doi.org/10.24093/awej/vol9no1.18
Jeffries, L. (2023). Critical stylistics. The Routledge Handbook of Stylistics, 436–450. https://doi.org/10.4324/9780367568887-29
Jeffries, L., & McIntyre, D. (2010). Stylistics. Cambridge University Press. https://doi.org/10.1017/CBO9780511762949
Kaldor, S. (1992). Book Reviews : Discourse Analysis for Language Teachers Michael McCarthy 1991. Cambridge Language Teaching Library, Cambridge University Press. x.213 pp. Http://Dx.Doi.Org/10.1177/003368829202300110, 23(1), 124–126. https://doi.org/10.1177/003368829202300110
Kang, C. (2018). Stylistics and the Teaching of Advanced English for Senior English Majors. https://doi.org/10.17507/tpls.0810.13
Khaitboevich, D. K. (2023). Stylistic Functions of Puns in Advertising Texts. Best Journal of Innovation in Science, Research and Development, 2(6), 19–23. http://www.bjisrd.com/index.php/bjisrd/article/view/267
Li, M. (2009). The Stylistic Analysis of the Magazine Advertisement-Atkins Chocolate Chip Granola Bar.
Madaliyeva, D. B. (2024). The Linguistic And Stylistic Significance Of Analyzing Mass Media Texts. Golden Brain, 2(1), 606–609. https://researchedu.org/index.php/goldenbrain/article/view/6058
Miles, M. B., & H. A. M. (n.d.). Qualitative data analysis: An expanded sourcebook, 2nd ed. Sage Publications, Inc. Retrieved January 20, 2024, from https://psycnet.apa.org/record/1995-97407-000
MuhammadZadeh. (2015). The Application Of Pedagogical Stylistics In ELT Literature And Language Teaching Courses. https://www.researchgate.net/publication/311575611_The_Application_Of_Pedagogical_Stylistics_In_Elt_Literature_And_Language_Teaching_Courses
Nigel Fabb. (2002). The teaching of stylistics | LLAS Centre for Languages, Linguistics and Area Studies. https://web-archive.southampton.ac.uk/www.llas.ac.uk/resources/gpg/2755.html
Njemanze, Q. U., Nwulu, N. F., Ononiwu, M. C., & Obiegbu, I. (2015). Analyzing the Advertising Language of the Mobile Telephony in Nigerian Newspapers: A Stylistic Approach. International Journal of Humanities and Social Science, 5(6). www.ijhssnet.com
Nkansah, S. (2021). Ambiguity as a Communicative Style: A Study of Rufftown Records. Article in Advances in Social Sciences Research Journal. https://doi.org/10.14738/assrj.812.9629
Nurgiantoro B. (2018). Stilistika - Burhan Nurgiantoro - Google Buku. Gajah Mada University Press. https://books.google.co.id/books?id=prCIDAEACAAJ&printsec=frontcover&hl=id&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false
Nwangi. (2023). International Journal of Social Sciences and Management Review Systematic Review Of Advertising Articles In The Nigeria Context: Themes, Theories, And Methods. https://doi.org/10.37602/IJSSMR.2023.6308
Oliveros, N., Ledah Ibarbia2, J., Derecho3, D., Pesebre4, R., & Fajardo5, D. F. (2023). Comparative Stylistics Analysis Of Selected Baeta’s Rinconada Poem And Its English Translation. Journal of English Education and Linguistics, 4(2), 90–104. https://doi.org/10.56874/JEEL.V4I2.1598
Putri, N., & Rugaiyah, R. (2021). Exploring Trends in Teaching Stylistic Analysis: Syntactical Features in Selected British Fashion Magazine “Harper’s Bazaar.” Utamax : Journal of Ultimate Research and Trends in Education, 3(1), 40–47. https://doi.org/10.31849/UTAMAX.V3I1.6103
Sallomi, A. H., & Obied, I. M. (2024). Victimization in Walker’s The Color Purple: A Critical Stylistic Analysis. Theory and Practice in Language Studies, 14(1), 98–109. https://doi.org/10.17507/TPLS.1401.11
Sharifovna, S. M., & kizi, M. S. B. (2023). Effects Of Stylistic Devices On Television Advertisement. JOURNAL OF EDUCATION, ETHICS AND VALUE, 2(4), 125–127. http://jeev.innovascience.uz/index.php/jeev/article/view/93
Sibruk, A. V, Lytvynska, S. V, Koshetar, U. P., Senchylo-Tatlilioglu, N. O., & Tatlilioğlu, K. (2023). Stylistic figures as a factor in the formation of communicative intention in scientific linguistic texts. https://doi.org/10.55056/cs-ssh/3/02005
Viglia, G., Tsai, W. H. S., Das, G., & Pentina, I. (2023). Inclusive Advertising for a Better World. Journal of Advertising, 52(5), 643–646. https://doi.org/10.1080/00913367.2023.2255242
Wati, S. K., & Sufiyandi, A. (2019). Language Style Used In English Advertisements On Facebook: Stylistic Analysis. http://ojs.umb-bungo.ac.id/index.php/Krinok/index
Xadjieva, D. (2020). English Stylistics. https://www.researchgate.net/publication/367053927
Zyngier, S., & Fialho, O. (2010). Pedagogical stylistics, literary awareness and empowerment: a critical perspective. Http://Dx.Doi.Org/10.1177/0963947009356717, 19(1), 13–33. https://doi.org/10.1177/0963947009356717
Єрмак, Д. В. (2023). Linguistic and stylistic features of translation advertising slogans. http://rep.knlu.edu.ua/xmlui/handle/787878787/3558
Agustin, E., & Bram, B. (2023). Stylistics Analysis Of “ONE HART,” “Do Not Go Gentle Into That Good Night,” And “Villanelle Of Spring Bells.” Leksema: Jurnal Bahasa Dan Sastra, 8(2), 177–190. https://doi.org/10.22515/LJBS.V8I2.6962
Akyel, A. (1995). Stylistic Analysis of Poetry: A Perspective from an Initial Training Course in TEFL. TESL Canada Journal, 13(1), 63–73. https://doi.org/10.18806/TESL.V13I1.661
Al-Awabdeh, A.-H., Abdo, I. B., Al-Awabdeh, A.-H., & Abdo, I. B. (2017). The Dense Use of Lexicalization in Dialogues by EFL Students at Jordan University-Aqaba. Creative Education, 8(5), 671–677. https://doi.org/10.4236/CE.2017.85052
Amara, A., & Omar, A. (2018). Traumatized Voices in Contemporary Arab-British Women Fiction: A Critical Stylistics Approach. International Journal of English Linguistics, 8(5), 117. https://doi.org/10.5539/IJEL.V8N5P117
Aor, T. (2023). Stylistic analysis of Tivisms in select Nigerian novels. Journal of African History, Culture, and Arts, 3(1), 1–12. https://doi.org/10.57040/JAHCA.V3I1.331
Baloyi, M. J. (2023). Semantic features in English print advertisements: a Xitsonga translation perspective. South African Journal of African Languages, 43(1), 1–9. https://doi.org/10.1080/02572117.2022.2132690
Basilan, M. M., Bibonia, R. M., Braga, G. M., Cabal, J. R., Ocampo, A., Purca, K., Sentillas, R., Fereth, D., & Fajardo, B. (2023). A Stylistic Study Of Liwanag’s Most Liked English Songs Of Ben & Ben. Journal of English Education and Linguistics, 4(2), 74–89. https://doi.org/10.56874/JEEL.V4I2.1586
Benzoukh, H. (2017). Integrating Stylistics In English As A Foreign Language Classes. الأثر, 1. https://doi.org/10.35156/1174-000-028-025
Burke, M. (2018). The Routledge handbook of stylistics. 540.
Cahyani, I., Tunas, S., & Banjarnegara, B. (2023). Stylistic Analysis Of Perfume Advertising Language: Representation Of Gender Issues. CLLiENT (Culture, Literature, Linguistics, and English Teaching), 5(1), 1–19. https://ojs.unsiq.ac.id/index.php/cllient/article/view/4712
Candria, M. (2019). Stylistics: Towards a Linguistic Analysis of Literature. Culturalistics: Journal of Cultural, Literary, and Linguistic Studies, 3(1), 29–34. https://doi.org/10.14710/CULTURALISTICS.V3I1.4176
Clark, U. (2007). Discourse Stylistics and Detective Fiction: A Case Study. Literature and Stylistics for Language Learners, 60–75. https://doi.org/10.1057/9780230624856_6
Clark, U., & Zyngier, S. (2003). Towards a Pedagogical Stylistics. Http://Dx.Doi.Org/10.1177/09639470030124003, 12(4), 339–351. https://doi.org/10.1177/09639470030124003
Craig, H. (2004). Stylistic Analysis and Authorship Studies. A Companion to Digital Humanities, 271–288. https://www.academia.edu/3114753/Stylistic_analysis_and_authorship_studies
Creswell. (n.d.). Research-Design_Qualitative-Quantitative-and-Mixed-Methods-Approaches.
Cushing, I. (2018). Stylistics goes to school. Https://Doi.Org/10.1177/0963947018794093, 27(4), 271–285. https://doi.org/10.1177/0963947018794093
Elnaili, S. M. (2013). A stylistic analysis of Libyan short stories : the connotation of adjectives. LSU Master’s Theses. https://doi.org/10.31390/gradschool_theses.1433
Fitriyani, T., Rangkuti, R., & Mono, U. (2022). Critical Stylistics in Advertisement of Wardah and Revlon Products. CSR International Journal, 2(1), 50–62. https://doi.org/10.35307/CSRIJ.V2I1.36
Gee, J. P. (1992). Discourse Analysis For Language Teachers. Michael McCarthy. Cambridge: Cambridge University Press, 1991. Pp. x + 213. 14.95 paper. Studies in Second Language Acquisition, 14(4), 463–464. https://doi.org/10.1017/S027226310001130X
Giovanelli, M., & Harrison, C. (2022). Stylistics and Contemporary Fiction. English Studies, 103(3), 381–385. https://doi.org/10.1080/0013838X.2022.2043035
Glazirina, S. A. (2022). International Journal Of Human Computing Studies Methods of Teaching Stylistics at Secondary Education. https://journals.researchparks.org/index.php/IJHCS
Hall, G. (2023). Pedagogical stylistics. The Routledge Handbook of Stylistics, 253–267. https://doi.org/10.4324/9780367568887-18
Hussein, A. M., Candidate, M. A., & Al-Saidi, A. H. (2024). Contrast in Matthew Arnold’s The Scholar Gipsy and Kahlil Gibran’s Al-Mawakib: A Contrastive Stylistic Analysis. Journal of the College of Languages (JCL), 0(49), 1–22. https://doi.org/10.36586/JCL.2.2024.0.49.0001
Jaafar, E., & Hassoon, F. (2018). Pedagogical Stylistics as a Tool in the Classroom: An Investigation of EFL Undergraduate Students’ Ability in Analyzing Poetic Language. Arab World English Journal, 9(1), 256–267. https://doi.org/10.24093/awej/vol9no1.18
Jeffries, L. (2023). Critical stylistics. The Routledge Handbook of Stylistics, 436–450. https://doi.org/10.4324/9780367568887-29
Jeffries, L., & McIntyre, D. (2010). Stylistics. Cambridge University Press. https://doi.org/10.1017/CBO9780511762949
Kaldor, S. (1992). Book Reviews : Discourse Analysis for Language Teachers Michael McCarthy 1991. Cambridge Language Teaching Library, Cambridge University Press. x.213 pp. Http://Dx.Doi.Org/10.1177/003368829202300110, 23(1), 124–126. https://doi.org/10.1177/003368829202300110
Kang, C. (2018). Stylistics and the Teaching of Advanced English for Senior English Majors. https://doi.org/10.17507/tpls.0810.13
Khaitboevich, D. K. (2023). Stylistic Functions of Puns in Advertising Texts. Best Journal of Innovation in Science, Research and Development, 2(6), 19–23. http://www.bjisrd.com/index.php/bjisrd/article/view/267
Li, M. (2009). The Stylistic Analysis of the Magazine Advertisement-Atkins Chocolate Chip Granola Bar.
Madaliyeva, D. B. (2024). The Linguistic And Stylistic Significance Of Analyzing Mass Media Texts. Golden Brain, 2(1), 606–609. https://researchedu.org/index.php/goldenbrain/article/view/6058
Miles, M. B., & H. A. M. (n.d.). Qualitative data analysis: An expanded sourcebook, 2nd ed. Sage Publications, Inc. Retrieved January 20, 2024, from https://psycnet.apa.org/record/1995-97407-000
MuhammadZadeh. (2015). The Application Of Pedagogical Stylistics In ELT Literature And Language Teaching Courses. https://www.researchgate.net/publication/311575611_The_Application_Of_Pedagogical_Stylistics_In_Elt_Literature_And_Language_Teaching_Courses
Nigel Fabb. (2002). The teaching of stylistics | LLAS Centre for Languages, Linguistics and Area Studies. https://web-archive.southampton.ac.uk/www.llas.ac.uk/resources/gpg/2755.html
Njemanze, Q. U., Nwulu, N. F., Ononiwu, M. C., & Obiegbu, I. (2015). Analyzing the Advertising Language of the Mobile Telephony in Nigerian Newspapers: A Stylistic Approach. International Journal of Humanities and Social Science, 5(6). www.ijhssnet.com
Nkansah, S. (2021). Ambiguity as a Communicative Style: A Study of Rufftown Records. Article in Advances in Social Sciences Research Journal. https://doi.org/10.14738/assrj.812.9629
Nurgiantoro B. (2018). Stilistika - Burhan Nurgiantoro - Google Buku. Gajah Mada University Press. https://books.google.co.id/books?id=prCIDAEACAAJ&printsec=frontcover&hl=id&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false
Nwangi. (2023). International Journal of Social Sciences and Management Review Systematic Review Of Advertising Articles In The Nigeria Context: Themes, Theories, And Methods. https://doi.org/10.37602/IJSSMR.2023.6308
Oliveros, N., Ledah Ibarbia2, J., Derecho3, D., Pesebre4, R., & Fajardo5, D. F. (2023). Comparative Stylistics Analysis Of Selected Baeta’s Rinconada Poem And Its English Translation. Journal of English Education and Linguistics, 4(2), 90–104. https://doi.org/10.56874/JEEL.V4I2.1598
Putri, N., & Rugaiyah, R. (2021). Exploring Trends in Teaching Stylistic Analysis: Syntactical Features in Selected British Fashion Magazine “Harper’s Bazaar.” Utamax : Journal of Ultimate Research and Trends in Education, 3(1), 40–47. https://doi.org/10.31849/UTAMAX.V3I1.6103
Sallomi, A. H., & Obied, I. M. (2024). Victimization in Walker’s The Color Purple: A Critical Stylistic Analysis. Theory and Practice in Language Studies, 14(1), 98–109. https://doi.org/10.17507/TPLS.1401.11
Sharifovna, S. M., & kizi, M. S. B. (2023). Effects Of Stylistic Devices On Television Advertisement. JOURNAL OF EDUCATION, ETHICS AND VALUE, 2(4), 125–127. http://jeev.innovascience.uz/index.php/jeev/article/view/93
Sibruk, A. V, Lytvynska, S. V, Koshetar, U. P., Senchylo-Tatlilioglu, N. O., & Tatlilioğlu, K. (2023). Stylistic figures as a factor in the formation of communicative intention in scientific linguistic texts. https://doi.org/10.55056/cs-ssh/3/02005
Viglia, G., Tsai, W. H. S., Das, G., & Pentina, I. (2023). Inclusive Advertising for a Better World. Journal of Advertising, 52(5), 643–646. https://doi.org/10.1080/00913367.2023.2255242
Wati, S. K., & Sufiyandi, A. (2019). Language Style Used In English Advertisements On Facebook: Stylistic Analysis. http://ojs.umb-bungo.ac.id/index.php/Krinok/index
Xadjieva, D. (2020). English Stylistics. https://www.researchgate.net/publication/367053927
Zyngier, S., & Fialho, O. (2010). Pedagogical stylistics, literary awareness and empowerment: a critical perspective. Http://Dx.Doi.Org/10.1177/0963947009356717, 19(1), 13–33. https://doi.org/10.1177/0963947009356717
Єрмак, Д. В. (2023). Linguistic and stylistic features of translation advertising slogans. http://rep.knlu.edu.ua/xmlui/handle/787878787/3558
Published
2024-04-08
How to Cite
Rugaiyah, R., Putri, M. E., Idayani, A., & Ilyas, M. (2024). Utilizing Stylistics for Advanced English Teaching: Linkages to Literature and Advertising. QALAMUNA: Jurnal Pendidikan, Sosial, Dan Agama, 16(1), 193-206. https://doi.org/10.37680/qalamuna.v16i1.4743
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Copyright (c) 2024 Rugaiyah Rugaiyah, Miranti Eka Putri, Andi Idayani, Muhammad Ilyas
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